Special Section: New horizons in customer experience: Exploring human embrace of Technologies 4.0 from a marketing perspective: Psychology & Marketing: Vol 40, No 11

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Psychology & Marketing: Volume 40, Issue 11

Special Section: New horizons in customer experience: Exploring human embrace of Technologies 4.0 from a marketing perspective

Guest Editor(s):

ISSUE INFORMATION

Issue Information

REVIEW ARTICLE

A systematic literature review of virtual embodied experience

RESEARCH ARTICLES

Chatbot or human? The impact of online customer service on consumers' purchase intentions

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Consumer engagement with AI-powered voice assistants: A behavioral reasoning perspective

Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Matching digital companions with customers: The role of perceived similarity

NFT luxury brand marketing in the metaverse: Leveraging blockchain-certified NFTs to drive consumer behavior

Smart speakers and customer experience in service contexts

The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

The more extroverted the better? Unraveling the complex relationship between service robots' personality and the service robot experience

The role of emotions in augmented reality

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e-commerce

Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies

Context in augmented reality marketing: Does the place of use matter?

Perception of avatars nonverbal behaviors in virtual reality

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Psychology & Marketing

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Psychology & Marketing: Volume 40, Issue 11

Special Section: New horizons in customer experience: Exploring human embrace of Technologies 4.0 from a marketing perspective

Guest Editor(s):

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ISSUE INFORMATION

Issue Information

REVIEW ARTICLE

A systematic literature review of virtual embodied experience

RESEARCH ARTICLES

Chatbot or human? The impact of online customer service on consumers' purchase intentions

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Consumer engagement with AI-powered voice assistants: A behavioral reasoning perspective

Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Matching digital companions with customers: The role of perceived similarity

NFT luxury brand marketing in the metaverse: Leveraging blockchain-certified NFTs to drive consumer behavior

Smart speakers and customer experience in service contexts

The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors

The more extroverted the better? Unraveling the complex relationship between service robots' personality and the service robot experience

The role of emotions in augmented reality

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e-commerce

Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies

Context in augmented reality marketing: Does the place of use matter?

Perception of avatars nonverbal behaviors in virtual reality

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