• Issue

    Psychology & Marketing: Volume 40, Issue 12

    2483-2742
    December 2023
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ISSUE INFORMATION

Free Access

Issue Information

  • Pages: 2483-2485
  • First Published: 04 November 2023

RESEARCH ARTICLE

“Unattractive = natural”: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce

Yixin Niu,  Yanfen You,  Yaxuan Ran,  Jiani Liu, 
  • Pages: 2487-2503
  • First Published: 25 September 2023

REVIEW ARTICLE

Open Access

A meta-analysis on peer-to-peer accommodation adoption

Md Ashaduzzaman,  Scott Weaven,  Mitchell Ross,  Charles Jebarajakirthy,  Jiraporn Surachartkumtonkun,  Haroon Iqbal Maseeh, 
  • Pages: 2504-2525
  • First Published: 13 October 2023

RESEARCH ARTICLES

Open Access

A systematic review on political ideology and persuasion

Aylin Cakanlar,  Katherine White, 
  • Pages: 2526-2538
  • First Published: 11 September 2023
Open Access

Deciphering consumer commitment: Exploring the dual influence of self-brand and self-group relationships

Brittney C. Bauer,  Brad D. Carlson,  Mark J. Arnold, 
  • Pages: 2539-2558
  • First Published: 16 September 2023
Open Access

Improving the effectiveness of personalized recommendations through attributional cues

Jakob Weidig,  Christina Kuehnl, 
  • Pages: 2559-2575
  • First Published: 04 October 2023

It's the smallness that counts: Consumer preferences for small versus large companies' products

Elze Uzdavinyte,  Justina Baršytė,  Zivile Kaminskiene, 
  • Pages: 2576-2587
  • First Published: 11 September 2023

REVIEW ARTICLE

Open Access

Marketing analytics: The bridge between customer psychology and marketing decision-making

Rituparna Basu,  Weng Marc Lim,  Anil Kumar,  Satish Kumar, 
  • Pages: 2588-2611
  • First Published: 25 September 2023

RESEARCH ARTICLES

More the merrier!! Understanding the effect of available content choices over willingness to pay for over-the-top subscriptions

Shaphali Gupta,  Pooja Shrivastava,  Soniya Gupta-Rawal, 
  • Pages: 2612-2626
  • First Published: 30 September 2023

RESEARCH NOTE

Open Access

Negative halo effects of sustainable packaging

Monin Techawachirakul,  Abhishek Pathak,  Kosuke Motoki,  Gemma Anne Calvert, 
  • Pages: 2627-2641
  • First Published: 20 September 2023

RESEARCH ARTICLES

Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction

You Li,  Lixiao Geng,  Yaping Chang,  Peng Ning, 
  • Pages: 2642-2652
  • First Published: 13 September 2023
Open Access

Strike while the iron is hot: Temperature affects consumers' appetite for risk

Josh Lundberg,  Adam Craig,  John Peloza, 
  • Pages: 2653-2667
  • First Published: 19 September 2023

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations

Hong Zhu,  Zimeng Zhu,  Yilin Ou,  Ya Yin, 
  • Pages: 2668-2685
  • First Published: 23 September 2023

Validating cross-modal measures for comparative research: Message veracity, novelty, and memorability

Jakob D. Jensen,  Melinda M. Krakow,  Katheryn R. Christy,  Chelsea L. Ratcliff,  Manusheela Pokharel,  Helen Lillie, 
  • Pages: 2686-2710
  • First Published: 04 October 2023

Walls have ears: Word-of-mouth diffusions in targeted promotions decrease targeted customer retention

Yaping Chang,  Xinlan Li,  Xingyu Wang, 
  • Pages: 2711-2727
  • First Published: 30 September 2023
Open Access

When and why signaling frontline employee inexperience can prove to be an asset: Effects on consumer forgiveness for service failure

Michaël Flacandji,  Julien Cusin,  Renaud Lunardo, 
  • Pages: 2728-2742
  • First Published: 09 September 2023