• Issue

    Psychology & Marketing: Volume 39, Issue 5

    871-1093
    May 2022
Previous Issue|Next Issue
Export Citation(s)Download PDF(s)

ISSUE INFORMATION

Free Access

Issue Information

  • Pages: 871-873
  • First Published: 01 April 2022

RESEARCH ARTICLES

Full Access

What makes products look premium? The impact of product convenience on premiumness perception

Hyun Young Cho,  Sue Hyun Lee,  Ritesh Saini, 
  • Pages: 875-891
  • First Published: 13 December 2021
Full Access

Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism

Olaya Moldes,  Denitsa Dineva,  Lisbeth Ku, 
  • Pages: 892-905
  • First Published: 24 January 2022
Full Access

The impact of self-service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion

Heekyung Lee,  Youjae Yi, 
  • Pages: 906-920
  • First Published: 13 December 2021
Open Access

Scarcity in COVID-19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy

Beatriz Pereira,  Amy Greiner Fehl,  Stacey R. Finkelstein,  Gabriela M. Jiga-Boy,  Marta Caserotti, 
  • Pages: 921-936
  • First Published: 16 December 2021
Full Access

Motivations of playing digital games: A review and research agenda

Isaac Cheah,  Anwar Sadat Shimul,  Ian Phau, 
  • Pages: 937-950
  • First Published: 28 December 2021
Full Access

The persuasiveness of metaphor in advertising

Felix Septianto,  Nicolas Pontes,  Fandy Tjiptono, 
  • Pages: 951-961
  • First Published: 28 December 2021
Open Access

The influence of humor in advertising: Explaining the effects of humor in two-sided messsages

Martin Eisend, 
  • Pages: 962-973
  • First Published: 28 December 2021
Full Access

Form and substance: Visual content in CSR reports and investors’ perceptions

Anna C. Invernizzi,  Marco Bellucci,  Diletta Acuti,  Giacomo Manetti, 
  • Pages: 974-989
  • First Published: 23 December 2021
Full Access

Mindfulness enhances the values that promote sustainable consumption

Tavleen Kaur,  Michael G. Luchs, 
  • Pages: 990-1006
  • First Published: 30 December 2021
Full Access

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Cecilia Casalegno,  Elena Candelo,  Gabriele Santoro, 
  • Pages: 1007-1021
  • First Published: 07 January 2022
Full Access

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

Giada Mainolfi,  Letizia Lo Presti,  Vittoria Marino,  Raffaele Filieri, 
  • Pages: 1022-1034
  • First Published: 30 December 2021
Open Access

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Marko Sarstedt,  Joseph F. Hair,  Mandy Pick,  Benjamin D. Liengaard,  Lăcrămioara Radomir,  Christian M. Ringle, 
  • Pages: 1035-1064
  • First Published: 27 January 2022
Full Access

What goes around comes around: The effect of belief in karma on charitable donation behavior

Ming Chen,  Xing-Yu (Marcos) Chu,  Chien-Huang Lin,  Shih-Heng Yu, 
  • Pages: 1065-1077
  • First Published: 30 January 2022
Open Access

Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions

Thuy Pham,  Andreas T. Lechner,  Frank Mathmann, 
  • Pages: 1078-1093
  • First Published: 12 February 2022