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Academic Papers
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Download or stream? Steal or buy? Developing a typology of today's music consumer
- Pages: 3-14
- First Published: 11 August 2015
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Challenges of extraordinary experiences in the Arctic
- Pages: 15-27
- First Published: 13 August 2015
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Seeking consistency between planning orientation and situational purchase mindset
- Pages: 28-37
- First Published: 08 September 2015
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Go with the flow: How children's persuasion knowledge is associated with their state of flow and emotions during advergame play
- Pages: 38-47
- First Published: 27 August 2015
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Capturing the multiple facets of mall experience: Developing and validating a scale
- Pages: 48-59
- First Published: 13 October 2015
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The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self–brand connection
- Pages: 60-71
- First Published: 26 October 2015
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Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
- Pages: 72-86
- First Published: 30 September 2015
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Consumers' attributions and brand evaluations in product-harm crises: The role of implicit theories of personality
- Pages: 87-95
- First Published: 26 October 2015