Editorial Board

The journal is guided by some of the world's leading experts in the field of consumer behaviour:

Editors-in-Chief

Professor Steven D'Alessandro
School of Marketing and Law
Edith Cowan University
Australia

Professor Jacqueline K. Eastman
Lutgert College of Business
Florida Gulf Coast University
USA

Deputy Editor

Prof. Varsha Jain
MICA
India

Senior Associate Editors

Dr. Zachary Anesbury
Ehrenberg-Bass Institute for Marketing Science
University of South Australia
Australia

Dr. Atefeh Yazdanparast Ardestani
Clark University
USA

Prof. Nina Michaelidou
Loughborough University
UK

Dr. Sianne Gordon-Wilson
Queen Mary University London
UK

Dr. Ninh Nguyen
Graduate School of Business and Law
RMIT University
Australia

Dr. Nikoletta-Theofania Siamagka
Aristotle University of Thessaloniki
Greece

Dr. George Spais
Hellenic Open University
Greece

Associate Editors

Dr. Francisco Javier Blanco-Encomienda
University of Granada
Spain

Dr. Abhisek Behl
Keele University
UK

Dr. Phillipp Brüggemann
University of Hagen
Germany

Dr. Seth Ketron
University of St. Thomas
USA

Dr. Alicia Kulczynski
The University of Newcastle
Australia

Dr. Civilai Leckie
Swinburne University of Technology
Australia

Dr. Weng Marc Lim
Sunway University
Malaysia

Dr. Chamila Perera
Swinburne Business School
Swinburne University of Technology
Australia

Dr. Hyunju Shin
Kennesaw State University
USA

Dr. Gong Sun
Changshu Institute of Technology
China

Dr. Park Thaichon
University of Southern Queensland
Australia

Dr. Gina Tran
Florida Gulf Coast University
USA

Dr. Di Wang
Queensland University of Technology
Australia

Dr. Ülkü Yüksel
The University of Sydney Business School
Australia

Social Media Coordinator

Dr. Xinru (Angie) Jiang
Charles Darwin University
Australia

Editorial Review Board

  • Khaled Aboulnasr, Florida Gulf Coast University, USA
  • Anupama Ambika, MICA, India
  • Denni Arli, Griffith University, Australia
  • Eugene Awe, UCSI University, Malyasia
  • Steven Bellman, University of South Australia, Australia
  • James Blair, Eastern Kentucky University, USA
  • Dora Bock, Auburn University, USA
  • Jean Boisvert, American University of Sharjah, UAE
  • Adriana Burlea-Schiopoiu, University of Craiova, Romania
  • Benjamin Burroughs, University of Nevada Las Vegas, USA
  • Mark Case, Florida Gulf Coast University, USA
  • Woojung Chang, University of Seoul, South Korea
  • Jun-Hwa (Jacky) Cheah, Universiti Putra Malaysia, Malaysia
  • Fiona Cheetham, University of Huddersfield, UK
  • Joseph Chen, Macquarie University, Australia
  • Shang Yu Chen, National Taipei University of Technology, Taiwan
  • Jungsil (David) Choi, Cleveland State University, USA
  • Nieves García De Frutos, University of Almeria, Spain
  • Aihui Ding, Augustana University, USA
  • Tam Duc Dinh, Monash University Malaysia, Malaysia
  • Xuebing (Selby) Dong, Shanghai University, China
  • Karin Ekström, University of Borås, Sweden
  • Myriam Ertz, University of Québec à Chicoutimi, Canada
  • Reto Felix, University of Texas Rio Grande Valley, USA
  • Raffaele Filieri, Audencia, Italy
  • Huachao Gao, University of Victoria, Canada
  • Cristina Blanco González-Tejero, University of Alcalá, Spain
  • Damini Gupta, FLAME University, India
  • Ashley Hass, University of Portland, USA
  • Claudia E Henninger, The University of Manchester, UK
  • Carsten Herbes, Nuertingen Geislingen University, Germany
  • Paul Hewer, University of Strathclyde, UK
  • Siti Aqilah Jahari, St. Mary's University, USA
  • Sheetal Jain, Luxe Analytics, India
  • William Jones, Georiga Southern University, USA
  • Stephanie Jordan, Hochschule Neu-Ulm, Germany
  • Hassan Kalantari, Swinburne University of Technology, Australia
  • Arti Kalro, Indian Institute of Technology Bombay, India
  • Seth Ketron, University of St. Thomas, USA
  • Nina Krey, Rowan University, USA
  • Satish Kumar, Malaviya National Institute of Technology, India
  • James Leonhardt, University of Nevada, Reno, USA
  • Cliff Lewis, Charles Sturt University, Australia
  • Yi Li, Macquarie University, Australia
  • Yuan Li, Georgia Southern University, United States
  • Ricardo Limongi, Federal University of Goiás, Brazil
  • Genovaité Liobikiené, Vytautas Magnus University, Lithuania
  • Enrique Caño Marin, University of Alcalá, Spain
  • Marian Makkar, RMIT University, Australia
  • Luis F Martinez, Universidade Nova de Lisboa, Portugal
  • Micheal Mehmet, University of Wollongong, Australia
  • Niklas Mergner, FernUniversität in Hagen, Germany
  • Emmanuel Mkpojiogu, Veritas University, Nigeria
  • Pratik Modi, Institue of Rural Management, India
  • Emmanuel Mogaji, The University of Greenwich, UK
  • James Muncy, Bradley University, USA
  • Priya Narayanan, IIM Kozikode, India
  • Chamila Perera, Swinburne University of Technology, Australia
  • Maria Petrescu, Embry-Riddle Aeronautical University, USA
  • Valentina Pitardi, University of Surrey, UK
  • Naser Pourazad, Flinders University, Australia
  • Rogelio Puente-Díaz, Universidad Anahuac Mexico Norte, Mexico
  • Margot Racat, IDRAC Business School, France
  • Tareq Rasul, Australian Institute of Business, Australia
  • Sergio Rivaroli, Università di Bologna, Italy
  • Muhammad Abid Saleem, Charles Darwin University, Australia
  • Parth Salunke, MICA, India
  • Shintaro Sato, Waseda University, Japan
  • Mahmud Shareef, North South University, Bangladesh
  • Kiran Sharma, K J Somaiya Institute of Management, India
  • C. David Shepherd, The Citadel, USA
  • Jennifer Stoner, University of North Dakota, USA
  • Garry Tan, UCSI University, Malyasia
  • Lay Peng Tan, Macquarie University, Australia
  • John Thøgersen, Aarhus University, Denmark
  • Hiram Ting, UCSI University, Malaysia
  • Sanjeev Tripathi, Indian Institute of Management Indore, India
  • Junaid Ul Haq, Riphah International University, Pakistan
  • Ana Suárez Vázquez, University of Oviedo, Spain
  • Agostino Vollero, University of Salerno, Italy
  • Ketan Wadhwani, MICA, India
  • Di Wang, QUT, Australia
  • Jennifer Wiggins, Kent State University, USA
  • Rambalak Yadav, Indian Institute of Management Jammu, India
  • Jun Yao, Macquarie University, Australia
  • Shasha Zhou, Zhejiang University of Finance and Economics, China

Editorial Advisory Board

  • Barry Babin, University of Mississippi, USA
  • Russell Belk, York University, Canada
  • Douglas Bowman, Emory University, USA
  • Amitava Chattopadhyay, INSEAD, Singapore
  • Polymeros Chrysochou, Aarhus University, Denmark
  • Paul Copley, Newcastle Business School, UK
  • Naveen Donthu, Georgia State University, USA
  • Anders Gustafsson, BI Norwegian Business School, Norway
  • John Ford, Old Dominion University, USA
  • Gordon Foxall, Cardiff Business School, UK
  • Phil Harris, University of Chester, UK
  • Louise Heslop, Carleton University, Canada
  • Kelly Hewett, University of Tennessee, USA
  • Janet Hoek, University of Otago, New Zealand
  • Rajesh Iyer, Bradley University, USA
  • Yuwei Jiang, Hong Kong Polytechnic University, Hong Kong
  • Lester Johnson, Swinburne University of Technology, Australia
  • Mathew Joseph, St. Mary's University, USA
  • Ajay Kohli, Georgia Tech, USA
  • Werner Kunz, University of Massachusetts Boston, USA
  • Civilai Leckie, Swinburne University of Technology, Australia
  • Jean Luc, University of Lorraine, France
  • Phil Megicks, University of Southampton, UK
  • Stacey Menzel Baker, Creighton University, USA
  • Altaf Merchant, Universty of Washington, USA
  • Luiz Moutinho, University of Suffolk, UK
  • Maria Piacentini, Lancaster University, UK
  • Mohammed Razzaque, University of New South Wales, Australia
  • Avi Shankar, University of Bath, UK
  • Michael Solomon, Saint Joseph's University, USA
  • Dr. Lara Stocchi, University of South Australia, Australia
  • Caroline Tynan, Nottingham University Business School, UK
  • Jochen Witrz, NUS Business School, Singapore