Journal of Consumer Behaviour

AUTHOR GUIDELINES

Sections

1. Submission and Peer Review Process
2. Article Types
3. After Acceptance

For help with submissions, please contact: [email protected]

This journal does not charge submission fees.

Article Preparation Support
Wiley Editing Services offers expert help with English Language Editing, as well as translation, manuscript formatting, figure illustration, figure formatting, and graphical abstract design – so you can submit your manuscript with confidence.

Also, check out our resources for Preparing Your Article for general guidance about writing and preparing your manuscript.

Open Access
The Journal of Consumer Bevahiour is a subscription journal that offers an open access option. You’ll have the option to choose to make your article open access after acceptance, which will be subject to an APC. For more information on this journal’s APCs, please see the Open Access page.

Preprint policy:
Please find the Wiley preprint policy here.

This journal accepts articles previously published on preprint servers.

Wiley's Preprints Policy statement for subscription/hybrid open access journals
Journal of Consumer Behaviour will consider for review articles previously available as preprints. You may also post the submitted version of a manuscript to a preprint server at any time. You are requested to update any pre-publication versions with a link to the final published article.

Data Sharing and Data Availability
This journal expects data sharing. Review Wiley’s Data Sharing policy where you will be able to see and select the data availability statement that is right for your submission.

Data Citation
Please review Wiley’s Data Citation policy.

Funding
You should list all funding sources in the Acknowledgments section. You are responsible for the accuracy of their funder designation. If in doubt, please check the Open Funder Registry for the correct nomenclature.

Authorship
All listed authors should have contributed to the manuscript substantially and have agreed to the final submitted version. Review editorial standards and scroll down for a description of authorship criteria.

Authorship and the order in which the authors are listed on the paper should be agreed prior to submission. We have a right first time policy on this and no changes can be made to the list once submitted. If you have made an error in the submission process, please email the Journal Editorial Office who will look into your request – you will find their contact details on the editorial team tab on this page. 

Please outline the contribution of each author on the title page of the manuscript.

Ensure you are transparent about using AI (artificial intelligence) in your manuscript.  All use of AI should be disclosed on the title page.

ORCID
This journal requires ORCID. Please refer to Wiley’s resources on ORCID.

Reproduction of Copyright Material
If excerpts from copyrighted works owned by third parties are included, credit must be shown in the contribution. It is your responsibility to also obtain written permission for reproduction from the copyright owners. For more information visit Wiley’s Copyright Terms & Conditions FAQ.

The corresponding author is responsible for obtaining written permission to reproduce the material "in print and other media" from the publisher of the original source, and for supplying Wiley with that permission upon submission.

Title Page 
The title page should contain: 

• A brief informative title containing the major key words. The title should not contain abbreviations (see Wiley's best practice SEO tips);
• A short running title of less than 40 characters;
• The full names of the authors;
• The author's institutional affiliations where the work was conducted, with a footnote for the author’s present address if different from where the work was conducted;
• A biography of no more than 100 words on each author’s personal history and current interests;
• With each author, please outline the contribution made to the paper;
• Outline the role of AI in the preparation of the paper. This can also include data analysis, data creation as well as content;
• Acknowledgments.

Main Text File
Please ensure that all identifying information such as author names and affiliations, acknowledgements or explicit mentions of author institution in the text are on a separate page.

The main text file should be in Word or PDF format or LaTeX and include:

• A short informative title containing the major key words. The title should not contain abbreviations
• Abstract
• Up to seven keywords;
• Main body: formatted as introduction, materials & methods, results, discussion, conclusion
• References;
• Tables (each table complete with title and footnotes);
• Figures: Figure legends must be added beneath each individual image during upload AND as a complete list in the text.

Reference Style
This journal uses APA reference style. Review your reference style guidelines prior to submission.

Figures and Supporting Information
Figures, supporting information, and appendices should be supplied as separate files. You should review the basic figure requirements for manuscripts for peer review, as well as the more detailed post-acceptance figure requirements. View Wiley’s FAQs on supporting information.

2. Article Types

Article Type		Description	Word Limit	Abstract / Structure
Research Article		Reports of new research findings or conceptual analyses that make a significant contribution to knowledge. The Journal of Consumer Behaviour is looking for multi-study (ideally multi-method) manuscripts grounded in consumer behaviour theory that make a strong contribution to consumer behaviour theory and practice.  Manuscripts that do not meet these criteria will be desk rejected. A minimum of two studies, which would be expected to be written up to 8,000 words. We allow 12,000 for three or more studies.	6000 – 12000	250 Word Abstract
Reviews		Critical reviews of the literature, including systematic reviews* and meta-analyses.	6000 – 12000	250 Word Abstract
Short Communication		Preliminary findings of research in progress or a case report of particular interest.	1500 limit	Yes
Letter to the Editor		Please email the editorial office requesting to submit.	1000 limit	No

*Changes to policy regarding Systematic Literature Reviews

Due to the large number and varying quality of papers received in this area.  The editors of JCB have made the following policy changes for systematic literature reviews (SLRs)

For SLRs to be considered, they must NOT

Be a single study. We are now expecting a second study, be a meta-analysis or qualitative examination by experts in a field

*Look at a small number of articles (such as under 100 articles) 

*Look at a small-time frame of publication, for example the last five years. 

*Look at such a narrow topic to limit the contribution


Peer Review
Journal of Consumer Behaviour is participating in a pilot of the NISO Working Group on Peer Review Terminology. Standardising the terminology across journals and publishers used to describe peer review practices helps make the peer review process for articles and journals more transparent, and it will enable the community to better assess and compare peer review practices between different journals. More information can be found here.

Identity transparency: Double anonymized
Reviewer interacts with: Editors

Papers will only be sent to review if the Editors determine that the paper meets the appropriate quality and relevance requirements. 
In-house submissions, i.e. papers authored by Editors or Editorial Board members of the title, will be sent to Editors unaffiliated with the author or institution and monitored carefully to ensure there is no peer review bias.

Wiley's policy on the confidentiality of the review process is available here.

AI Policy
Artificial Intelligence Generated Content (AIGC) tools—such as ChatGPT and others based on large language models (LLMs)—cannot be considered capable of initiating an original piece of research without direction by human authors. They also cannot be accountable for a published work or for research design, which is a generally held requirement of authorship (as discussed in the previous section), nor do they have legal standing or the ability to hold or assign copyright. Therefore—in accordance with COPE’s position statement on AI tools—these tools cannot fulfill the role of, nor be listed as, an author of an article. If an author has used this kind of tool to develop any portion of a manuscript, its use must be described, transparently and in detail, in the Methods or Acknowledgements section. The author is fully responsible for the accuracy of any information provided by the tool and for correctly referencing any supporting work on which that information depends. Tools that are used to improve spelling, grammar, and general editing are not included in the scope of these guidelines. The final decision about whether use of an AIGC tool is appropriate or permissible in the circumstances of a submitted manuscript or a published article lies with the journal’s editor or other party responsible for the publication’s editorial policy.

Guidelines on Publishing and Research Ethics in Journal Articles
The journal requires that you include in the manuscript details IRB approvals, ethical treatment of human and animal research participants, and gathering of informed consent, as appropriate. You will be expected to declare all conflicts of interest, or none, on submission. Please review Wiley’s policies surrounding human studies, animal studies, clinical trial registration, biosecurity, and research reporting guidelines.

This journal follows the core practices of the Committee on Publication Ethics (COPE) and handles cases of research and publication misconduct accordingly (https://publicationethics.org/core-practices).
This journal uses iThenticate’s CrossCheck software to detect instances of overlapping and similar text in submitted manuscripts. Read Wiley’s Top 10 Publishing Ethics Tips for Authors and Wiley’s Publication Ethics Guidelines.

3. After Acceptance

Wiley Author Services
When an accepted article is received by Wiley’s production team, the corresponding author will receive an email asking them to login or register with Wiley Author Services. You will be asked to sign a publication license at this point.

Author Licensing

WALS + standard CTA/ELA and/or open access
You may choose to publish under the terms of the journal’s standard copyright agreement, or open access under the terms of a Creative Commons License.

Standard re-use and licensing rights vary by journal. Review the Creative Commons License options available to you under open access.

Self-Archiving Definitions and Policies: Note that the journal’s standard copyright agreement allows for self-archiving of different versions of the article under specific conditions.

Proofs
Authors will receive an e-mail notification with a link and instructions for accessing HTML page proofs online. Authors should also make sure that any renumbered tables, figures, or references match text citations and that figure legends correspond with text citations and actual figures. Proofs must be returned within 48 hours of receipt of the email.

Author Name Change Policy
In cases where authors wish to change their name following publication, Wiley will update and republish the paper and redeliver the updated metadata to indexing services. Our editorial and production teams will use discretion in recognizing that name changes may be of a sensitive and private nature for various reasons including (but not limited to) alignment with gender identity, or as a result of marriage, divorce, or religious conversion. Accordingly, to protect the author’s privacy, we will not publish a correction notice to the paper, and we will not notify co-authors of the change. Authors should contact the journal’s Editorial Office with their name change request.