• Issue

    Psychology & Marketing: Volume 40, Issue 9

    1689-1893
    September 2023
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ISSUE INFORMATION

Free Access

Issue Information

  • Pages: 1689-1691
  • First Published: 01 August 2023

RESEARCH ARTICLES

Let me take a #selfie #variety: How consumer selfie affects variety seeking

Haeyoung Jeong,  Chen Wang,  Rajneesh Suri, 
  • Pages: 1693-1703
  • First Published: 06 May 2023
Open Access

Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Yusuf Oc,  Kirk Plangger,  Sean Sands,  Colin L. Campbell,  Leyland Pitt, 
  • Pages: 1704-1719
  • First Published: 12 May 2023

REVIEW ARTICLES

Open Access

Ordinary customer experience: Conceptualization, characterization, and implications

Kristina Heinonen,  Michaela Lipkin, 
  • Pages: 1720-1736
  • First Published: 16 May 2023
Open Access

The application of neuromarketing tools in communication research: A comprehensive review of trends

Luis-Alberto Casado-Aranda,  Juan Sánchez-Fernández,  Enrique Bigne,  Ale Smidts, 
  • Pages: 1737-1756
  • First Published: 13 May 2023

RESEARCH ARTICLES

The effect of perceived control on local consumption

Arani Roy,  Ashesh Mukherjee, 
  • Pages: 1757-1772
  • First Published: 24 May 2023
Open Access

To neglect or to consider? Opportunity cost consideration during product sampling can accelerate satiation

Baler Bilgin,  Deniz Lefkeli, 
  • Pages: 1773-1790
  • First Published: 01 June 2023
Open Access

Overcoming the blockchain technology credibility gap

Marco Francesco Mazzù,  Rumen Pozharliev,  Alberto Andria,  Angelo Baccelloni, 
  • Pages: 1791-1807
  • First Published: 06 June 2023

There's not much to tell: The impact of emotional resilience on negative word-of-mouth following service failure

Lama Lteif,  Dan Rubin,  Joan Ball,  Cait Lamberton, 
  • Pages: 1808-1820
  • First Published: 05 June 2023

RESEARCH NOTE

Open Access

When to present an extended warranty: Pre- vs. post-purchasing a product

Dongeun Kim,  Dhananjay Nayakankuppam, 
  • Pages: 1821-1829
  • First Published: 01 July 2023

RESEARCH ARTICLES

Less saturated, more eco-friendly: Color saturation and consumer perception of product sustainability

Marco Pichierri,  Giovanni Pino, 
  • Pages: 1830-1849
  • First Published: 19 June 2023
Open Access

The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Kosuke Motoki,  Abhishek Pathak, 
  • Pages: 1850-1862
  • First Published: 01 July 2023

The seller's status-signaling fallacy

Adiel Moyal,  Stephen M. Garcia, 
  • Pages: 1863-1876
  • First Published: 22 June 2023
Open Access

Asking your phone or a frontline employee? The influence of in-store information source on choice overload, responsibility, and confidence among young consumers

Tobias Schaefers,  Andreas Kessenbrock,  Gerrit Cziehso,  Monika Kukar-Kinney, 
  • Pages: 1877-1893
  • First Published: 26 June 2023