Research Article
Environmental Governance of Enterprises and their Economic Upshot through Corporate Reputation and Customer Satisfaction
Ailie K.Y. Tang,
Kee-hung Lai,
T. C. E. Cheng,
Corresponding Author
Ailie K.Y. Tang
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Ailie K.Y. Tang, Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong.
E-mail: [email protected]
Search for more papers by this authorKee-hung Lai
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Search for more papers by this authorT. C. E. Cheng
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Search for more papers by this authorAilie K.Y. Tang,
Kee-hung Lai,
T. C. E. Cheng,
Corresponding Author
Ailie K.Y. Tang
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Ailie K.Y. Tang, Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong.
E-mail: [email protected]
Search for more papers by this authorKee-hung Lai
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Search for more papers by this authorT. C. E. Cheng
Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Search for more papers by this authorABSTRACT
Drawing on resource-advantage and signalling theories, we investigate two mechanisms, namely corporate reputation and customer satisfaction, by which the environmental governance of enterprises can benefit their economic performance. Based on secondary data from the 500 largest US enterprises compiled from multiple sources, our findings contribute to the literature by establishing the link between corporate reputation and green reputation. We also establish the economic performance paths of environmental governance via corporate reputation and customer satisfaction. This study expounds on why ‘green’ matters and identifies the performance roles of two corporate strategic resources extractable from the environmental governance of enterprises. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment
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