When bullying goes online, ignoring a bully can seem even harder for kids. Imaginary audience accounts for the intense need teenagers have for occasional privacy (escaping the ever-present scrutiny) and their overreaction to small physical imperfections. With certain types of bullying, common sense dictates that indifference would not have an impact. For example, there is no obvious way to ignore physical bullying; and in a digital environment, no one may know if a target is ignoring bullying. If a target is in the middle of a bullying situation and someone makes eye contact with him and tells him that the bully is not worth paying attention to, then that is an active form of emotional support, and that situation seems to be more helpful for targets. In a study, targets of bullying reported that sticking close to their friends was the strategy that really helped them feel able to cope.