This chapter contains sections titled:

• Try Testing Back-To-Back Appeals

• Encourage Donors to Host a Reception

• Keeping Challenge Simple Offers Big Gain

• Benches Offer Beautiful and Comfortable Memorial

• Encourage Area Civic Groups to Raise Funds on Your Behalf

• Achieve 100 Percent Employee Giving on the First Try

• Don't Overlook Short-Term Alumni as Prospects

• Win New Friends by Seeking their Input

• Look to Social Media to Expand Your Reach

• Use Satellite Locations to Strengthen Relationships

• Consider ‘In Lieu of’ Gift Option

• Do Pet Memorials Make Sense for Your Organization?

• Chalk Up $25,000 in New Gifts from Businesses

• Explore Unique Sponsorship Possibilities

• Heritage Circle Giving Society Focuses on $1,000-Plus Donors

• Cultivate New Parents, Grandparents

• Annual Giving Strategies: Offer Restricted Gifts

• Ask New Prospects for a Gift They Can't Refuse

• Help Set Introductory Appointments

• Seven Ways to Promote Your Brick Campaign

• OMG! Agency Raising Funds Via Text Messaging

• Direct a Newsletter to Sponsors, Would-Be Sponsors

• Make a Personal Phone Call to All First-Time Donors

• Explore In-Kind Gifts with Nondonors

• Give Tours that Invite Support

• Five Ways to Generate an Extra $10,000

• Offer Variety of Auction Styles to Boost Results

• Three Changes to Boost Your Annual Appeal

• Host a Tour of Nonprofits

• Educate All Employees about Fund Development

• Challenge Gift Helps Leverage Phonathon Pledges

• Create Some Friendly Competition Among Board Members

• Six Ways to Build Your Mailing List

• Birthday Club Builds Habits of Philanthropy

• Social Media Offers New Twist on Old Campaign

• Gift Club Tips

• Turn to a Backup Plan When Annual Goal is in Doubt

• Use Commemorative Gifts to Reach New Donors

• Raffles Prove Recession-Proof for Fundraising

• Enlist 100 Businesses at $100 Each

• 7 Ways to Expand Your Prospect Database

• Exercise Every Opportunity to Convert Nondonors

• Partner with Chamber of Commerce to Reach Businesses

• Virtual Walkers Extend Event Reach

• Establish a Long-Term Relationship with New Businesses

• Reward Referrals

• Blog Boosts Fundraising

• Foundation Pins Fundraising Hopes on Jewelry Sales

• One Easy Way to Make Weddings Work for You

• Side-By-Side Illustration Moves Donors to Give

• Test Cold Calling as a Way to Acquire New Donors

• Expand Your Donor Base

• Set Getting Expectations for Board Members

• Bolster Year-End Gifts

• Form Ambassador Clusters in Neighboring Communities

• Move Sponsors to Increasing Level of Support

• ‘Simple but Powerful’ Video Proves to be Invaluable Fundraising Tool

• Keep Floating New Funding Ideas

• Specific Telefund Ask Boosts New Donor Gifts

• Every Student Helps Raise Funds at Calvin College

• Engage Awards Recipients

• To Better Target Prospects, Segment List

• Why do People Give?

• Fundraising Brochures Should Be Written to Sell

• Partner with Another Nonprofit for Mutually Profitable Event

• Calendar Project Raises Eyebrows While Raising Funds

• Text Donations Offer New Way to Talk About, Generate Gifts

• Referral Tip

• Online Giving Tip

• Boost Your Annual Fund

• Create a Call Strategy

• $10,000 Sponsorship Ideas

• Make Time to Forge New Relationships

• Present a Powerful Pitch with First-Person Details

• Planning Boosts Class Agent Program

• Expand Your Donor Base by 20 Percent

• Gift Memberships Engage Current Members

• Boost Your Donor Participation Rate

• Online Search Tool Promotes Matching Gift Opportunities

• Gift Club Idea

• Seeking First-Time Gifts? Consider Monthly Appeal

• Share Your List of Memorial Gift Opportunities

• ‘Committee of 100’ Generates $50,000

• Give Structure to Volunteer-Driven Fundraising

• Five Ways to Acquire More First-Time Donors

• 10 Ways to Get Out and Make Those Calls

• Boost Workplace Giving

• Partner with an Image-Hungry Business

• Increase Online Giving

• Test Various Wish List Types

• Create Collaborative Competition with Your Rival

• Involve Younger Constituents at a Summer Beach Party

• Offer Businesses Varied Gift Options

• Team Up with Civic Groups

• Load Up on Leads

• Turn Buyers into Donors

• Grateful Patient Program Invites Thanks, Gifts

• Four Rules for Soliciting First-Time Gifts

• Holiday Fundraiser Raises Awareness for Organization

• Online Giving Tips

• Establish a Cold Calls Committee

• Twitter-Driven Fundraiser Brings in $10,000 in 10 Days

• Encourage Volunteers to Donate to Your Cause

• 20 Ways to Generate Gifts, Reach First-Time Donors

• Ideas Worth Considering

• Test Appeals to Nondonors

• Select from Among Best Reasons for Giving

• Keep Testing New Calling Approaches

• Include Tribute, Memorial Gift Options on Pledge Forms

• Identify and Shout Out Your Organization's Achievements

• Create a Group Wish List

• Set Yearly Gift Club Goals

• Three Ways to Generate $25,000 in Gifts

• For Challenge Campaign Success, Keep it Simple, Advertise

• Use a Challenge Gift to Encourage Credit Card Giving

• Work to Land First-Time Gifts from Businesses

• Maximizing Online Giving

• Active Committees Give Way to Increased Support

• Eight Strategies to Increase Returns on Direct Mail Appeals

• Equate Modest Gift with Everyday Purchases

• Create a Handout Geared to Area Businesses

• Encourage Contributions from Churches, Synagogues

• Gifts-In-Kind Can Lead to Cash Gifts

• Ask Questions that Measure Understanding, Interest

• Do You have a Plan for Making New Friends?

• Make it Easy for Businesses to Solicit their Employees

• Develop a Process for Setting Up Prospect Appointments

• Evaluate and Rejuvenate Your Top Sales Points

• Are $25 Gifts a Waste of Your Fundraising Time?

• Nondonor Focus Groups Offer Opportunity to Give