Volume 64, Issue S1 pp. 4915-4947
RESEARCH ARTICLE

The burden of reputation: Star CEOs and conditional accounting conservatism

Yuting Qian

Yuting Qian

Soochow University, Suzhou, China

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Wenhong Ding

Wenhong Ding

NEOMA Business School, Mont-Saint-Aignan, France

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Xiaofeng Quan

Corresponding Author

Xiaofeng Quan

Soochow University, Suzhou, China

Correspondence

Xiaofeng Quan, Soochow University, Suzhou, China.

Email: [email protected]

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Wei Guan

Wei Guan

IDRAC Business School, Lyon, France

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First published: 30 May 2024
Citations: 1

Abstract

This study investigates whether CEO reputation affects firms' conditional accounting conservatism. We use prestigious CEO awards conferred by authoritative business media as an exogenous shock to increase CEOs' reputations. Based on a difference-in-differences empirical design, we find that firms with award-winning CEOs exhibit significantly lower accounting conservatism after the events compared with firms with non-award-winning CEOs. We further show that this effect occurs through the channels of market pressure and CEOs' risk-taking preferences. We also demonstrate that the baseline result is more significant when the CEO has higher discretion in shaping the firm's accounting policies, when external monitoring is weaker, and when internal control has greater deficiencies. Overall, our results suggest that CEO reputation meaningfully impacts corporate accounting policy.

DATA AVAILABILITY STATEMENT

The data that support the findings of this study are available from China Stock Market & Accounting Research Database (CSMAR). Restrictions apply to the availability of these data, which were used under license for this study.

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