Corporate and Organizational Communication

1 M. B. Goodman Corporate Communication: Theory and Practice, Albany: SUNY Press, 1994.
Google Scholar
2 M. B. Goodman Corporate Communication for Executives, Albany: SUNY Press, 1998.
Google Scholar
3 T. Deal A. Kennedy Corporate Cultures, Reading, MA: Addison-Wesley, 1982; J. S. Ott, The Organizational Culture Perspective, Pacific Grove, CA: Brooks/Cole, 1989.
Google Scholar
4 The Westinghouse Code of Ethics & Conduct, Westinghouse Corp., 1994.
Google Scholar
5 G. Moore Crossing the Chasm, New York: Harper, 1991.
Google Scholar
6 M. B. Goodman Working in a Global Environment, New York: IEEE Press, 1995.
Google Scholar
7 S. Zuboff The New York Times, D1, November 4, 1996.
Google Scholar
8 V. Perugini Anytime, anywhere, IEEE Trans. Prof. Commun., 39: 4–15, 1996.
10.1109/47.486042
Google Scholar
9 B. Gates The Road Ahead, New York: Viking, 1995 (rev. 1996).
Google Scholar
10 N. Negroponte Being Digital, New York: Knopf, 1995.
Web of Science® Google Scholar
11 M. Zonis Speech at Chicago Graduate School of Business’s Business Forecast ’97, New York, December 5, 1996.
Google Scholar
12 G. Meyers When It Hits the Fan: Managing the Nine Crises of Business, Boston: Houghton–Mifflin, 1986.
Google Scholar
13 J. Ottman Green Marketing, Lincolnwood, IL: NTC Business Books, 1993.
Google Scholar

Browse other articles of this reference work:

Bibliography