Volume 52, Issue 3 pp. 1404-1430
ARTICLE

Do Suppliers Care About Analyst Forecasts When Extending Trade Credit? A Quasi-Natural Experiment

Jiacai Xiong

Jiacai Xiong

School of Accounting, Jiangxi University of Finance and Economics, Nanchang, China

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Caiyue Ouyang

Corresponding Author

Caiyue Ouyang

School of Economics and Management, Beijing Jiaotong University, Beijing, China

Correspondence: Caiyue Ouyang ([email protected])

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Wenxia Ge

Wenxia Ge

Telfer School of Management, University of Ottawa, Ottawa, Canada

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First published: 17 January 2025

Funding: Caiyue Ouyang and Jiacai Xiong acknowledge the financial support from the National Natural Science Foundation of China (Grant No. 72102010, 72162019). Wenxia Ge acknowledges the start-up research fund from the University of Ottawa. All authors have contributed equally.

ABSTRACT

We examine whether suppliers care about analyst forecasts for their customers when making trade credit decisions. Using the suspension of the 2018 New Fortune Star Analyst Contest in China as an exogenous shock and employing difference-in-differences analyses, we find that after the suspension of this contest, there is a significant improvement in the information environment of firms followed mainly by analysts signing up for the 2018 contest, as evidenced by more accurate analyst earnings forecasts and lower bid-ask spreads, and that suppliers extend more trade credit to these firms. Further analyses reveal that the effect of the suspension of this contest on trade credit is more pronounced for firms with higher information asymmetry, for firms whose future earnings are more challenging to forecast, for firms whose suppliers have higher information acquisition costs, and for firms followed by more competent analysts. These findings support the view that the star analyst contest distracts analysts and shed light on the benefits of suspending this contest.

Data Availability Statement

The data that support the findings of this study are available from the corresponding author upon reasonable request.

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