RESEARCH ARTICLE
Open for Green New Product Development: A Voluntary Approach to Green Process Innovation
Hoàng Thu Thảo,
Lưu Trọng Tuấn,
Corresponding Author
Hoàng Thu Thảo
Faculty of Business Administration, University of Finance – Marketing, Ho Chi Minh City, Vietnam
Correspondence:
Hoàng Thu Thảo ([email protected]; [email protected])
Search for more papers by this authorLưu Trọng Tuấn
School of Business, Law & Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria, Australia
Search for more papers by this authorHoàng Thu Thảo,
Lưu Trọng Tuấn,
Corresponding Author
Hoàng Thu Thảo
Faculty of Business Administration, University of Finance – Marketing, Ho Chi Minh City, Vietnam
Correspondence:
Hoàng Thu Thảo ([email protected]; [email protected])
Search for more papers by this authorLưu Trọng Tuấn
School of Business, Law & Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria, Australia
Search for more papers by this authorFirst published: 01 April 2025
Funding: This research is funded by University of Finance - Marketing.
ABSTRACT
Prioritizing greenness in new product development (NPD) has been an integral part of manufacturers' strategic choices to achieve sustainable goals. This research aims to unravel the mechanisms through which firms with external search activities can foster green NPD. The data was obtained from 254 manufacturers located in Vietnam. The results revealed the crucial role of external search in promoting green NPD through voluntary green process innovation (GPI) practices. Furthermore, we did not find the role of absorptive capacity in accentuating the link between external search and voluntary GPI, whereas green subsidies negatively moderated this relationship. Thus, the findings provide valuable insights for policymakers and managers interested in promoting and supporting green NPD, as well as raise concerns about the effective utilization of absorptive capacity and green subsidies. This inquiry contributes to the existing green innovation literature by establishing a connection between external search and green NPD, while identifying the mediation and moderation mechanisms that underlie this relationship.
Conflicts of Interest
The authors declare no conflicts of interest.
References
- Aboelmaged, M., and G. Hashem. 2019. “Absorptive Capacity and Green Innovation Adoption in SMEs: The Mediating Effects of Sustainable Organisational Capabilities.” Journal of Cleaner Production 220: 853–863. https://doi.org/10.1016/j.jclepro.2019.02.150.
- Ahmad, B., I. Shafique, A. Qammar, M. Ercek, and M. N. Kalyar. 2024. “Prompting Green Product and Process Innovation: Examining the Effects of Green Transformational Leadership and Dynamic Capabilities.” Technology Analysis & Strategic Management 36, no. 6: 1111–1123. https://doi.org/10.1080/09537325.2022.2071692.
- Ahn, J. M., L. Mortara, and T. Minshall. 2018. “Dynamic Capabilities and Economic Crises: Has Openness Enhanced a Firm's Performance in an Economic Downturn?” Industrial and Corporate Change 27, no. 1: 49–63. https://doi.org/10.1093/icc/dtx048.
- Aibar-Guzmán, C., and F. M. Somohano-Rodríguez. 2021. “Do Consumers Value Environmental Innovation in Product?” Administrative Sciences 11, no. 1: 33. https://doi.org/10.3390/admsci11010033.
- Ajaps, S., and R. McLellan. 2015. ““We Don't Know Enough”: Environmental Education and Pro-Environmental Behaviour Perceptions.” Cogent Education 2, no. 1: 1124490. https://doi.org/10.1080/2331186X.2015.1124490.
10.1080/2331186X.2015.1124490 Google Scholar
- Albertini, E. 2014. “A Descriptive Analysis of Environmental Disclosure: A Longitudinal Study of French Companies.” Journal of Business Ethics 121, no. 2: 233–254. https://doi.org/10.1007/s10551-013-1698-y.
- Albino, V., A. Balice, and R. M. Dangelico. 2009. “Environmental Strategies and Green Product Development: An Overview on Sustainability-Driven Companies.” Business Strategy and the Environment 18, no. 2: 83–96. https://doi.org/10.1002/bse.638.
- Albort-Morant, G., A. L. Leal-Rodríguez, and V. De Marchi. 2018. “Absorptive Capacity and Relationship Learning Mechanisms as Complementary Drivers of Green Innovation Performance.” Journal of Knowledge Management 22, no. 2: 432–452. https://doi.org/10.1108/JKM-07-2017-0310.
- Alhaddad, H., S. Talebzadehhosseini, and I. Garibay. 2024. “Accelerating Green Growth: The Effect of Technological Innovation on Production Capabilities Spillovers in Developing Economies.” Journal of Cleaner Production 482: 144159. https://doi.org/10.1016/j.jclepro.2024.144159.
- Amy, A. M. H. M., M. Nawaz, and W. U. Hameed. 2022. “The Role of Open Innovation, Hotel Service Quality and Marketing Strategy in Hotel Business Performance.” Heliyon 8, no. 9: e10441. https://doi.org/10.1016/j.heliyon.2022.e10441.
- An, J., G. He, S. Ge, and S. Wu. 2025. “The Impact of Government Green Subsidies on Corporate Green Innovation.” Finance Research Letters 71: 106378. https://doi.org/10.1016/j.frl.2024.106378.
- Andersén, J., C. Jansson, and T. Ljungkvist. 2020. “Can Environmentally Oriented CEOs and Environmentally Friendly Suppliers Boost the Growth of Small Firms?” Business Strategy and the Environment 29, no. 2: 325–334. https://doi.org/10.1002/bse.2366.
- Anggia, N., and A. Priyono. 2024. Knowledge Development for Pursuing Open Innovation in Service Industry: A Dynamic Capability Perspective. 475–484. https://doi.org/10.1007/978-3-031-42085-6_40.
10.1007/978?3?031?42085?6_40 Google Scholar
- Anwar, S. U., J. Xu, P. Z. Yuan, et al. 2024. “Green Entrepreneurial Orientation and Environmental Performance a Moderated Mediation Perspective of Perceived Environmental Innovation and Stakeholder Pressure.” Scientific Reports 14, no. 1: 30266. https://doi.org/10.1038/s41598-024-81885-y.
- Aragón-Correa, J. A., and S. Sharma. 2003. “A Contingent Resource-Based View of Proactive Corporate Environmental Strategy.” Academy of Management Review 28, no. 1: 71–88. https://doi.org/10.5465/amr.2003.8925233.
- Arnold, M. 2017. “Fostering Sustainability by Linking Co-Creation and Relationship Management Concepts.” Journal of Cleaner Production 140: 179–188. https://doi.org/10.1016/j.jclepro.2015.03.059.
- Aslam, M. S., A. Qammar, I. Ali, M. Z. Yaqub, F. Ahmed, and A. K. Mohapatra. 2024. “Fostering Innovation Speed and Quality in ICT Firms: The Role of Knowledge Governance Mechanisms, Absorptive Capacity and Environmental Dynamism.” Technological Forecasting and Social Change 205: 123460. https://doi.org/10.1016/j.techfore.2024.123460.
- Awan, U., and R. Sroufe. 2020. “Interorganizational Collaboration for Innovation Improvement in Manufacturing: The Mediating Role of Social Performance.” International Journal of Innovation Management 24, no. 5: 2050049. https://doi.org/10.1142/S1363919620500498.
- Awan, U., M. G. Arnold, and I. Gölgeci. 2021. “Enhancing Green Product and Process Innovation: Towards an Integrative Framework of Knowledge Acquisition and Environmental Investment.” Business Strategy and the Environment 30, no. 2: 1283–1295. https://doi.org/10.1002/bse.2684.
- Awan, U., R. Sroufe, and A. Kraslawski. 2019. “Creativity Enables Sustainable Development: Supplier Engagement as a Boundary Condition for the Positive Effect on Green Innovation.” Journal of Cleaner Production 226: 172–185. https://doi.org/10.1016/j.jclepro.2019.03.308.
- Awan, U., S. Nauman, and R. Sroufe. 2021. “Exploring the Effect of Buyer Engagement on Green Product Innovation: Empirical Evidence From Manufacturers.” Business Strategy and the Environment 30, no. 1: 463–477. https://doi.org/10.1002/bse.2631.
- Baquero, A. 2024. “Examining the Role of Ambidextrous Green Innovation and Green Competitive Advantage in Stimulating Sustainable Performance: The Moderating Role of Green Absorptive Capacity.” SAGE Open 14, no. 4: 21582440241294160. https://doi.org/10.1177/21582440241294160.
- Barney, J. 1991. “Firm Resources and Sustained Competitive Advantage.” Journal of Management 17, no. 1: 99–120. https://doi.org/10.1177/014920639101700108.
- Barry, J., H. Richard, and H. Richard. 2011. “Casting a Wide Net: Building the Capabilities for Open Innovation.” Ivey Business Journal 75, no. 2: 43–49.
- Begum, S., E. Xia, F. Ali, U. Awan, and M. Ashfaq. 2022. “Achieving Green Product and Process Innovation Through Green Leadership and Creative Engagement in Manufacturing.” Journal of Manufacturing Technology Management 33, no. 4: 656–674. https://doi.org/10.1108/JMTM-01-2021-0003.
- Boeing, P. 2016. “The Allocation and Effectiveness of China's R&D Subsidies - Evidence From Listed Firms.” Research Policy 45, no. 9: 1774–1789. https://doi.org/10.1016/j.respol.2016.05.007.
- Borah, P. S., C. S. K. Dogbe, and N. Marwa. 2025. “Green Dynamic Capability and Green Product Innovation for Sustainable Development: Role of Green Operations, Green Transaction, and Green Technology Development Capabilities.” Corporate Social Responsibility and Environmental Management 32, no. 1: 911–926. https://doi.org/10.1002/csr.2993.
- Bu, D., C. Zhang, and X. Wang. 2017. “Purposes of Government Subsidy and Firm Performance.” China Journal of Accounting Studies 5, no. 1: 100–122. https://doi.org/10.1080/21697213.2017.1292730.
10.1080/21697213.2017.1292730 Google Scholar
- Butler, A. 2018. “ Do Customers Really Care About Your Environmental Impact?” Forbes, November 21. https://www.forbes.com/councils/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/.
- Buysse, K., and A. Verbeke. 2003. “Proactive Environmental Strategies: A Stakeholder Management Perspective.” Strategic Management Journal 24, no. 5: 453–470. https://doi.org/10.1002/smj.299.
- Cabral, A. M., and J. P. C. Marques. 2023. “How Innovation can Influence Customer Satisfaction – Case Study of the Saccharum Hotel in Madeira.” International Journal of Innovation Science 15, no. 1: 80–93. https://doi.org/10.1108/IJIS-03-2021-0061.
- Cassol, A., and M. L. Marietto. 2021. “The Effects of Organizational Learning and Absorption Capacity on the Performance of Product Innovation in Small and Medium-Sized Enterprises.” International Journal of Innovation 9, no. 2: 322–352. https://doi.org/10.5585/iji.v9i2.19463.
- Cegarra-Navarro, J.-G., L. Di Chiacchio, and C. Cubillas-Para. 2024. “Enhancing Green Process Innovation Performance: The Role of Regenerative Unlearning and Knowledge Base Management.” European Management Journal, ahead of print. https://doi.org/10.1016/j.emj.2024.05.004.
10.1016/j.emj.2024.05.004 Google Scholar
- Chang, C.-H. 2016. “The Determinants of Green Product Innovation Performance.” Corporate Social Responsibility and Environmental Management 23, no. 2: 65–76. https://doi.org/10.1002/csr.1361.
- Chang, C.-H. 2020. “Green Open Innovation Activities and Green Co-Innovation Performance in Taiwan's Manufacturing Sector.” International Journal of Environmental Research and Public Health 17, no. 18: 6677. https://doi.org/10.3390/ijerph17186677.
- Charles, O., B. Taimur, and B. Gullnaz. 2024. “ Navigating High Winds: Southeast Asia Outlook 2024–34”.
- Chen, J., F. Damanpour, and R. R. Reilly. 2010. “Understanding Antecedents of New Product Development Speed: A meta-Analysis.” Journal of Operations Management 28, no. 1: 17–33. https://doi.org/10.1016/j.jom.2009.07.001.
- Chen, Y. S., T. W. Chang, C. Y. Lin, P. Y. Lai, and K. H. Wang. 2016. “The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity.” Sustainability (Switzerland) 8, no. 10: 966. https://doi.org/10.3390/su8100966.
- Chen, Y.-S., and C.-H. Chang. 2013. “The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity.” Journal of Business Ethics 116, no. 1: 107–119. https://doi.org/10.1007/s10551-012-1452-x.
- Chen, Y., C. Chang, and F. Wu. 2012. “Origins of Green Innovations: The Differences Between Proactive and Reactive Green Innovations.” Management Decision 50, no. 3: 368–398. https://doi.org/10.1108/00251741211216197.
- Cheng, J., C. Yeh, and C. Tu. 2008. “Trust and Knowledge Sharing in Green Supply Chains.” Supply Chain Management: An International Journal 13, no. 4: 283–295. https://doi.org/10.1108/13598540810882170.
- Chesbrough, H. 2003. “ Open Innovation: The new Imperative for Creating and Profiting From Technology”.
- Cheung, G. W., H. D. Cooper-Thomas, R. S. Lau, and L. C. Wang. 2024. “Reporting Reliability, Convergent and Discriminant Validity With Structural Equation Modeling: A Review and Best-Practice Recommendations.” Asia Pacific Journal of Management 41, no. 2: 745–783. https://doi.org/10.1007/s10490-023-09871-y.
- Chew, T. C., Y. K. Tang, and T. Buck. 2022. “The Interactive Effect of Cultural Values and Government Regulations on firms' Entrepreneurial Orientation.” Journal of Small Business and Enterprise Development 29, no. 2: 221–240. https://doi.org/10.1108/JSBED-06-2021-0228.
- Chotia, V., Y. Cheng, R. Agarwal, and S. K. Vishnoi. 2024. “AI-Enabled Green Business Strategy: Path to Carbon Neutrality via Environmental Performance and Green Process Innovation.” Technological Forecasting and Social Change 202: 123315. https://doi.org/10.1016/j.techfore.2024.123315.
- Chouaibi, S., J. Chouaibi, and M. Rossi. 2022. “ESG and Corporate Financial Performance: The Mediating Role of Green Innovation: UK Common law Versus Germany Civil law.” EuroMed Journal of Business 17, no. 1: 46–71. https://doi.org/10.1108/EMJB-09-2020-0101.
- Cohen, W. M., and D. A. Levinthal. 1990. “Absorptive Capacity: A new Perspective on Learning and Innovation.” Administrative Science Quarterly 35, no. 1: 128. https://doi.org/10.2307/2393553.
- Costa, C. S. R., M. F. da Costa, R. G. Maciel, E. C. Aguiar, and L. O. Wanderley. 2021. “Consumer Antecedents Towards Green Product Purchase Intentions.” Journal of Cleaner Production 313: 127964. https://doi.org/10.1016/j.jclepro.2021.127964.
- Crupi, A., N. Del Sarto, A. Di Minin, R. Phaal, and A. Piccaluga. 2021. “Open Innovation Environments as Knowledge Sharing Enablers: The Case of Strategic Technology and Innovative Management Consortium.” Journal of Knowledge Management 25, no. 5: 1263–1286. https://doi.org/10.1108/JKM-06-2020-0419.
- Cruz-González, J., P. López-Sáez, J. E. Navas-López, and M. Delgado-Verde. 2015. “Open Search Strategies and Firm Performance: The Different Moderating Role of Technological Environmental Dynamism.” Technovation 35: 32–45. https://doi.org/10.1016/j.technovation.2014.09.001.
- Cuevas-Vargas, H., N. Parga-Montoya, J. J. Lozano-García, and E. Huerta-Mascotte. 2023. “Determinants of Openness Activities in Innovation: The Mediating Effect of Absorptive Capacity.” Journal of Innovation & Knowledge 8, no. 4: 100432. https://doi.org/10.1016/j.jik.2023.100432.
- Dangelico, R. M. 2016. “Green Product Innovation: Where We Are and Where We Are Going.” Business Strategy and the Environment 25, no. 8: 560–576. https://doi.org/10.1002/bse.1886.
- Dangelico, R. M. 2017. “What Drives Green Product Development and How Do Different Antecedents Affect Market Performance? A Survey of Italian Companies With eco-Labels.” Business Strategy and the Environment 26, no. 8: 1144–1161. https://doi.org/10.1002/bse.1975.
- Dash, G., and J. Paul. 2021. “CB-SEM vs PLS-SEM Methods for Research in Social Sciences and Technology Forecasting.” Technological Forecasting and Social Change 173: 121092. https://doi.org/10.1016/j.techfore.2021.121092.
- Driessen, P. H., B. Hillebrand, R. A. W. Kok, and T. M. M. Verhallen. 2013. “Green new Product Development: The Pivotal Role of Product Greenness.” IEEE Transactions on Engineering Management 60, no. 2: 315–326. https://doi.org/10.1109/TEM.2013.2246792.
- Du, C., Q. Zhang, and D. Huang. 2023. “Environmental Protection Subsidies, Green Technology Innovation and Environmental Performance: Evidence From China's Heavy-Polluting Listed Firms.” PLoS ONE 18, no. 2: e0278629. https://doi.org/10.1371/journal.pone.0278629.
- Duong, P.-A. N., W. Voordeckers, J. Huybrechts, and F. Lambrechts. 2022. “On External Knowledge Sources and Innovation Performance: Family Versus non-family Firms.” Technovation 114: 102448. https://doi.org/10.1016/j.technovation.2021.102448.
- Ellram, L. M. 2000. “Purchasing and Supply management's Participation in the Target Costing Process.” Journal of Supply Chain Management 36, no. 1: 39–51. https://doi.org/10.1111/j.1745-493X.2000.tb00076.x.
10.1111/j.1745-493X.2000.tb00076.x Google Scholar
- Ferreras-Méndez, J. L., A. Fernández-Mesa, and J. Alegre. 2016. “The Relationship Between Knowledge Search Strategies and Absorptive Capacity: A Deeper Look.” Technovation 54: 48–61. https://doi.org/10.1016/j.technovation.2016.03.001.
- Franzò, S., N. Doppio, A. Natalicchio, F. Frattini, and L. Mion. 2023. “Designing Innovation Contests to Support External Knowledge Search in Small and Medium-Sized Enterprises.” Technovation 121: 102684. https://doi.org/10.1016/j.technovation.2022.102684.
- Galbreath, J. 2019. “Drivers of Green Innovations: The Impact of Export Intensity, Women Leaders, and Absorptive Capacity.” Journal of Business Ethics 158, no. 1: 47–61. https://doi.org/10.1007/s10551-017-3715-z.
- Galbreath, J., C. Chang, and D. Tisch. 2023. “The Impact of a Proactive Environmental Strategy on Environmentally Sustainable Practices in Service Firms: The Moderating Effect of Information Use Value.” Business Strategy and the Environment 32, no. 8: 5420–5434. https://doi.org/10.1002/bse.3428.
- Ganotakis, P., M. Yeung, S. Angelidou, P. Konara, and C. Saridakis. 2025. “Knowledge Sourcing Strategy and Radical Innovative Performance: A Temporal Approach.” Industrial Marketing Management 124: 95–112. https://doi.org/10.1016/j.indmarman.2024.11.009.
- Gao, S., W. Yeoh, S. F. Wong, and R. Scheepers. 2017. “A Literature Analysis of the Use of Absorptive Capacity Construct in IS Research.” International Journal of Information Management 37, no. 2: 36–42. https://doi.org/10.1016/j.ijinfomgt.2016.11.001.
- Gassmann, O., E. Enkel, and H. Chesbrough. 2010. “The Future of Open Innovation.” R&D Management 40, no. 3: 213–221. https://doi.org/10.1111/j.1467-9310.2010.00605.x.
- Ghisetti, C., A. Marzucchi, and S. Montresor. 2015. “The Open eco-Innovation Mode. An Empirical Investigation of Eleven European Countries.” Research Policy 44, no. 5: 1080–1093. https://doi.org/10.1016/J.RESPOL.2014.12.001.
- Gmelin, H., and S. Seuring. 2014. “Determinants of a Sustainable new Product Development.” Journal of Cleaner Production 69: 1–9. https://doi.org/10.1016/j.jclepro.2014.01.053.
- Gonçalves, R., B. Vlačić, M. González-Loureiro, and R. Sousa. 2024. “The Impact of Open Innovation on the Environmental Sustainability Practices and International Sales Intensity Nexus: A Multicountry Study.” International Business Review 33: 102279. https://doi.org/10.1016/j.ibusrev.2024.102279.
- Greco, M., M. Grimaldi, and L. Cricelli. 2016. “An Analysis of the Open Innovation Effect on Firm Performance.” European Management Journal 34, no. 5: 501–516. https://doi.org/10.1016/j.emj.2016.02.008.
- Greco, M., M. Grimaldi, and L. Cricelli. 2017. “Hitting the Nail on the Head: Exploring the Relationship Between Public Subsidies and Open Innovation Efficiency.” Technological Forecasting and Social Change 118: 213–225. https://doi.org/10.1016/j.techfore.2017.02.022.
- Guan, J., and R. C. M. Yam. 2015. “Effects of Government Financial Incentives on Firms' Innovation Performance in China: Evidences From Beijing in the 1990s.” Research Policy 44, no. 1: 273–282. https://doi.org/10.1016/j.respol.2014.09.001.
- Hair, J. F., G. T. M. Hult, C. M. Ringle, and M. Sarstedt. 2021. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 3rd ed. SAGE Publications, Inc.
10.1007/978-3-030-80519-7 Google Scholar
- Hair, J. F., M. C. Howard, and C. Nitzl. 2020. “Assessing Measurement Model Quality in PLS-SEM Using Confirmatory Composite Analysis.” Journal of Business Research 109: 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069.
- Hair, J. F., M. Sarstedt, C. M. Ringle, and J. A. Mena. 2012. “An Assessment of the use of Partial Least Squares Structural Equation Modeling in Marketing Research.” Journal of the Academy of Marketing Science 40, no. 3: 414–433. https://doi.org/10.1007/s11747-011-0261-6.
- Han, F., X. Mao, X. Yu, and L. Yang. 2024. “Government Environmental Protection Subsidies and Corporate Green Innovation: Evidence From Chinese Microenterprises.” Journal of Innovation & Knowledge 9, no. 1: 100458. https://doi.org/10.1016/j.jik.2023.100458.
- Han, Y., and D. Li. 2015. “Effects of Intellectual Capital on Innovative Performance.” Management Decision 53, no. 1: 40–56. https://doi.org/10.1108/MD-08-2013-0411.
- Hasan, M., M. Al Amin, S. Arefin, and T. Mostafa. 2023. “Green consumers' Behavioral Intention and Loyalty to use Mobile Organic Food Delivery Applications: The Role of Social Supports, Sustainability Perceptions, and Religious Consciousness.” Environment, Development and Sustainability 26: 15953–16003. https://doi.org/10.1007/s10668-023-03284-z.
- Henseler, J., G. Hubona, and P. A. Ray. 2016. “Using PLS Path Modeling in new Technology Research: Updated Guidelines.” Industrial Management & Data Systems 116, no. 1: 2–20. https://doi.org/10.1108/IMDS-09-2015-0382.
- Hernández-Perlines, F., A. Blanco-González, and G. Miotto. 2024. “Innovation in Family Businesses: Exploring the Influence of Entrepreneurial Orientation and Absorptive Capacity on Innovative Capacity.” Journal of Innovation & Knowledge 9, no. 4: 100600. https://doi.org/10.1016/j.jik.2024.100600.
- Howell, A. 2017. “Picking ‘Winners’ in China: Do Subsidies Matter for Indigenous Innovation and Firm Productivity?” China Economic Review 44: 154–165. https://doi.org/10.1016/j.chieco.2017.04.005.
- Hu, D., L. Qiu, M. She, and Y. Wang. 2021. “Sustaining the Sustainable Development: How Do Firms Turn Government Green Subsidies Into Financial Performance Through Green Innovation?” Business Strategy and the Environment 30, no. 5: 2271–2292. https://doi.org/10.1002/bse.2746.
- Hussain, N., W. A. Bhatti, S. A. Khan, A. Arslan, and S. Y. Tarba. 2022. “Firm Absorptive Capacity: Multidimensionality, Drivers and Contextual Conditions.” Journal of Knowledge Management 26, no. 10: 2718–2742. https://doi.org/10.1108/JKM-07-2021-0552.
- Hutton, S., R. Demir, and S. Eldridge. 2021. “How Does Open Innovation Contribute to the firm's Dynamic Capabilities?” Technovation 106: 102288. https://doi.org/10.1016/j.technovation.2021.102288.
- Iheanachor, N., I. O. Umukoro, and O. David-West. 2021. “The Role of Product Development Practices on new Product Performance: Evidence From Nigeria's Financial Services Providers.” Technological Forecasting and Social Change 164: 120470. https://doi.org/10.1016/j.techfore.2020.120470.
- Iqbal, M., and A. Suzianti. 2021. “New Product Development Process Design for Small and Medium Enterprises: A Systematic Literature Review From the Perspective of Open Innovation.” Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2: 153. https://doi.org/10.3390/joitmc7020153.
10.3390/joitmc7020153 Google Scholar
- Jutidharabongse, J., N. Imjai, S. Pantaruk, L. P. Surbakti, and S. Aujirapongpan. 2024. “Exploring the Effect of Management Control Systems on Dynamic Capabilities and Sustainability Performance: The Role of Open Innovation Strategy Amidst COVID-19.” Journal of Open Innovation: Technology, Market, and Complexity 10, no. 1: 100224. https://doi.org/10.1016/j.joitmc.2024.100224.
10.1016/j.joitmc.2024.100224 Google Scholar
- Kalkbrenner, M. T. 2021. “A Practical Guide to Instrument Development and Score Validation in the Social Sciences: The MEASURE Approach.” Practical Assessment, Research and Evaluation 26, no. 1: 1.
- Kaur, P., A. Dhir, S. Talwar, and K. Ghuman. 2021. “The Value Proposition of Food Delivery Apps From the Perspective of Theory of Consumption Value.” International Journal of Contemporary Hospitality Management 33, no. 4: 1129–1159. https://doi.org/10.1108/IJCHM-05-2020-0477.
- Khan, S. N., and M. Mohsin. 2017. “The Power of Emotional Value: Exploring the Effects of Values on Green Product Consumer Choice Behavior.” Journal of Cleaner Production 150: 65–74. https://doi.org/10.1016/j.jclepro.2017.02.187.
- Kobarg, S., J. Stumpf-Wollersheim, and I. M. Welpe. 2019. “More Is Not Always Better: Effects of Collaboration Breadth and Depth on Radical and Incremental Innovation Performance at the Project Level.” Research Policy 48, no. 1: 1–10. https://doi.org/10.1016/j.respol.2018.07.014.
- Kock, N. 2015. “Common Method bias in PLS-SEM: : A Full Collinearity Assessment Approach.” International Journal of E-Collaboration 11, no. 4: 1–10. https://doi.org/10.4018/ijec.2015100101.
- Koen, P. A., G. M. Ajamian, S. Boyce, et al. 2002. “ Fuzzy Front end: Effective Methods, Tools, and Techniques.” In the PDMA Toolbook for new Product Development. 5–35.
- Koufteros, X., M. Vonderembse, and J. Jayaram. 2005. “Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy.” Decision Sciences 36, no. 1: 97–133. https://doi.org/10.1111/j.1540-5915.2005.00067.x.
- Kurapatskie, B., and N. Darnall. 2013. “Which Corporate Sustainability Activities Are Associated With Greater Financial Payoffs?” Business Strategy and the Environment 22, no. 1: 49–61. https://doi.org/10.1002/bse.1735.
- Laursen, K., and A. Salter. 2006. “Open for Innovation: The Role of Openness in Explaining Innovation Performance Among U.K. Manufacturing Firms.” Strategic Management Journal 27, no. 2: 131–150. https://doi.org/10.1002/smj.507.
- Lee, K. H., and J. W. Kim. 2012. “Green new Product Development and Supplier Involvement: Strategic Partnership for Green Innovation.” International Journal of Innovation and Sustainable Development 6, no. 3: 290. https://doi.org/10.1504/IJISD.2012.047841.
10.1504/IJISD.2012.047841 Google Scholar
- Li-Ying, J., C. Mothe, and T. T. U. Nguyen. 2018. “Linking Forms of Inbound Open Innovation to a Driver-Based Typology of Environmental Innovation: Evidence From French Manufacturing Firms.” Technological Forecasting and Social Change 135: 51–63. https://doi.org/10.1016/J.TECHFORE.2017.05.031.
- Li, C., M. Murad, S. F. Ashraf, and W. Jiatong. 2024. “Leadership Styles, Team Innovative Behavior, and New Green Product Development Performance.” Management Decision 62: 3208–3234. https://doi.org/10.1108/MD-06-2023-0935.
- Li, T., L. Liang, and D. Han. 2018. “Research on the Efficiency of Green Technology Innovation in China's Provincial High-End Manufacturing Industry Based on the RAGA-PP-SFA Model.” Mathematical Problems in Engineering 2018: 1–13. https://doi.org/10.1155/2018/9463707.
- Liao, S.-H., C.-C. Chen, D.-C. Hu, Y. Chung, and M.-J. Yang. 2017. “Developing a Sustainable Competitive Advantage: Absorptive Capacity, Knowledge Transfer and Organizational Learning.” Journal of Technology Transfer 42, no. 6: 1431–1450. https://doi.org/10.1007/s10961-016-9532-1.
- Lindell, M. K., and D. J. Whitney. 2001. “Accounting for Common Method Variance in Cross-Sectional Research Designs.” Journal of Applied Psychology 86, no. 1: 114–121. https://doi.org/10.1037/0021-9010.86.1.114.
- Ling, Y., Y. Han, Q. Ren, J. Xu, M. Cao, and X. Gao. 2025. “The Effect of Consumer Willingness to Pay on Enterprises' Decisions About Adopting Low-Carbon Technology.” North American Journal of Economics and Finance 75: 102301. https://doi.org/10.1016/j.najef.2024.102301.
- Lippolis, S., A. Ruggieri, and R. Leopizzi. 2023. “Open innovation for Sustainable Transition: The Case of Enel “Open Power”.” Business Strategy and the Environment 32, no. 7: 4202–4216. https://doi.org/10.1002/bse.3361.
- Loch, C. H., and S. Kavadias. 2008. Handbook of new Product Development Management. 1st ed. Elsevier.
- Marar, S., M. A. Hamza, M. Ayyash, and A. Abu-Shaheen. 2023. “Development and Validation of an Instrument to Assess the Knowledge and Perceptions of Predatory Journals.” Heliyon 9, no. 11: e22270. https://doi.org/10.1016/j.heliyon.2023.e22270.
- McDougall, N., B. Wagner, and J. MacBryde. 2019. “An Empirical Explanation of the Natural-Resource-Based View of the Firm.” Production Planning & Control 30, no. 16: 1366–1382. https://doi.org/10.1080/09537287.2019.1620361.
- Meshulach, A., and H. Kedar-Levy. 2024. “The Microeconomics of Innovation Under Uncertainty and the Resource-Based View of Business Strategy.” International Journal of Innovation Management 28: 05n06. https://doi.org/10.1142/S1363919624500257.
- Mishra, P., and M. Yadav. 2021. “Environmental Capabilities, Proactive Environmental Strategy and Competitive Advantage: A Natural-Resource-Based View of Firms Operating in India.” Journal of Cleaner Production 291: 125249. https://doi.org/10.1016/J.JCLEPRO.2020.125249.
- Moaniba, I. M., P.-C. Lee, and H.-N. Su. 2020. “How Does External Knowledge Sourcing Enhance Product Development? Evidence From Drug Commercialization.” Technology in Society 63: 101414. https://doi.org/10.1016/j.techsoc.2020.101414.
10.1016/j.techsoc.2020.101414 Google Scholar
- Mubarak, M. F., S. Tiwari, M. Petraite, M. Mubarik, and R. Z. Raja Mohd Rasi. 2021. “How Industry 4.0 Technologies and Open Innovation can Improve Green Innovation Performance?” Management of Environmental Quality: An International Journal 32, no. 5: 1007–1022. https://doi.org/10.1108/MEQ-11-2020-0266.
10.1108/MEQ-11-2020-0266 Google Scholar
- Mun, H. J. 2023. “Barriers to External Knowledge Search for Innovation: Empirical Evidence From the Korean Manufacturing Industry.” European Journal of Innovation Management 26, no. 5: 1312–1332. https://doi.org/10.1108/EJIM-08-2021-0380.
- Podsakoff, P. M., S. B. MacKenzie, and N. P. Podsakoff. 2012. “Sources of Method bias in Social Science Research and Recommendations on how to Control It.” Annual Review of Psychology 63, no. 1: 539–569. https://doi.org/10.1146/annurev-psych-120710-100452.
- Polonsky, M. J., and J. Ottman. 1998. “Stakeholders' Contribution to the Green new Product Development Process.” Journal of Marketing Management 14, no. 6: 533–557. https://doi.org/10.1362/026725798784867707.
10.1362/026725798784867707 Google Scholar
- Qi, G. Y., L. Y. Shen, S. X. Zeng, and O. J. Jorge. 2010. “The Drivers for contractors' Green Innovation: An Industry Perspective.” Journal of Cleaner Production 18, no. 14: 1358–1365. https://doi.org/10.1016/j.jclepro.2010.04.017.
- Rauter, R., D. Globocnik, E. Perl-Vorbach, and R. J. Baumgartner. 2019. “Open Innovation and Its Effects on Economic and Sustainability Innovation Performance.” Journal of Innovation & Knowledge 4, no. 4: 226–233. https://doi.org/10.1016/j.jik.2018.03.004.
- Rehman, S., T. Asif, A. Nasir, A. Ullah, and N. Noor. 2024. “Harnessing Knowledge Management for Green Product Competitive Advantage With Green Process Innovation as a Mediator.” Journal of Open Innovation: Technology, Market, and Complexity 10, no. 2: 100274. https://doi.org/10.1016/j.joitmc.2024.100274.
10.1016/j.joitmc.2024.100274 Google Scholar
- Riitta, K., and A. Gautam. 2002. “Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction.” Academy of Management Journal 45, no. 8: 1183–1194.
- Salge, T. O., T. Farchi, M. I. Barrett, and S. Dopson. 2013. “When Does Search Openness Really Matter? A Contingency Study of Health-Care Innovation Projects.” Journal of Product Innovation Management 30, no. 4: 659–676. https://doi.org/10.1111/jpim.12015.
- Sanchez-Henriquez, F., and I. Pavez. 2021. “The Effect of Open Innovation on Eco-Innovation Performance: The Role of Market Knowledge Sources.” Sustainability 13, no. 7: 3890. https://doi.org/10.3390/su13073890.
- Serio, R. G., M. M. Dickson, D. Giuliani, and G. Espa. 2020. “Green Production as a Factor of Survival for Innovative Startups: Evidence From Italy.” Sustainability 12, no. 22: 9464. https://doi.org/10.3390/su12229464.
- Shahbaz, M. H., and S. A. Malik. 2025. “Exploring the Role of Green Intellectual Capital and HRM: Green Innovation and Environmental Performance Intensify Competitive Advantage.” International Journal of Innovation Science, ahead of print. https://doi.org/10.1108/IJIS-09-2024-0270.
- Sheng, S., K. Z. Zhou, and L. Lessassy. 2013. “NPD Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments.” Journal of Business Research 66, no. 11: 2355–2362. https://doi.org/10.1016/J.JBUSRES.2012.04.018.
- Siemsen, E., A. Roth, and P. Oliveira. 2010. “Common Method bias in Regression Models With Linear, Quadratic, and Interaction Effects.” Organizational Research Methods 13, no. 3: 456–476. https://doi.org/10.1177/1094428109351241.
- Song, M., S. Wang, and H. Zhang. 2020. “Could Environmental Regulation and R&D tax Incentives Affect Green Product Innovation?” Journal of Cleaner Production 258: 120849. https://doi.org/10.1016/j.jclepro.2020.120849.
- Teece, D. J. 2014. “The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms.” Academy of Management Perspectives 28, no. 4: 328–352. https://doi.org/10.5465/amp.2013.0116.
- Teece, D. J. 2020. “Hand in Glove: Open Innovation and the Dynamic Capabilities Framework.” Strategic Management Review 1, no. 2: 233–253. https://doi.org/10.1561/111.00000010.
10.1561/111.00000010 Google Scholar
- Teng, Z., C. Guo, Q. Zhao, and M. S. Mubarik. 2023. “Antecedents of Green Process Innovation Adoption: An AHP Analysis of China's gas Sector.” Resources Policy 85: 103959. https://doi.org/10.1016/j.resourpol.2023.103959.
- Thao, H. T., and X. Xie. 2023. “Fostering Green Innovation Performance Through Open Innovation Strategies: Do Green Subsidies Work?” Environment, Development and Sustainability 26: 18641–18671. https://doi.org/10.1007/s10668-023-03409-4.
10.1007/s10668-023-03409-4 Google Scholar
- Tsai, K., and Y. Liao. 2017. “Innovation Capacity and the Implementation of Eco-Innovation: Toward a Contingency Perspective.” Business Strategy and the Environment 26, no. 7: 1000–1013. https://doi.org/10.1002/bse.1963.
- Tuan, L. T. 2023. “Fostering Green Product Innovation Through Green Entrepreneurial Orientation: The Roles of Employee Green Creativity, Green Role Identity, and Organizational Transactive Memory System.” Business Strategy and the Environment 32, no. 1: 639–653. https://doi.org/10.1002/bse.3165.
- Uduma, I. A., and A. F. Wali. 2016. “Depth of Open Innovation: The Role of Incremental Versus Radical Types of Innovation on Product Performance.” Asia-Pacific Journal of Management Research and Innovation 12, no. 3–4: 185–193. https://doi.org/10.1177/2319510X17692870.
10.1177/2319510X17692870 Google Scholar
- Ullah Khan, R., A. Saqib, M. A. Abbasi, A. Mikhaylov, and G. Pinter. 2023. “Green Leadership, Environmental Knowledge Sharing, and Sustainable Performance in Manufacturing Industry: Application From Upper Echelon Theory.” Sustainable Energy Technologies and Assessments 60: 103540. https://doi.org/10.1016/j.seta.2023.103540.
10.1016/j.seta.2023.103540 Google Scholar
- Wan, M., J. Xu, C. Li, and J. Liu. 2024. “Dynamic Path for Green Product Development: A Game-Theoretic Analysis of Product-Process Innovation With Supply Chain Collaboration.” Computers & Industrial Engineering 195: 110428. https://doi.org/10.1016/j.cie.2024.110428.
- Wang, C., M.-N. Chen, and C.-H. Chang. 2019. “The Double-Edged Effect of Knowledge Search on Innovation Generations.” European Journal of Innovation Management 23, no. 1: 156–176. https://doi.org/10.1108/EJIM-04-2018-0072.
- Wang, N., J. Wan, Z. Ma, Y. Zhou, and J. Chen. 2023. “How Digital Platform Capabilities Improve Sustainable Innovation Performance of Firms: The Mediating Role of Open Innovation.” Journal of Business Research 167: 114080. https://doi.org/10.1016/j.jbusres.2023.114080.
- Xiao, H., A. Al Mamun, M. Masukujjaman, and Q. Yang. 2023. “Modelling the Significance of Strategic Orientation on Green Innovation: Mediation of Green Dynamic Capabilities.” Humanities and Social Sciences Communications 10, no. 1: 777. https://doi.org/10.1057/s41599-023-02308-3.
10.1057/s41599-023-02308-3 Google Scholar
- Xie, X., J. Huo, and H. Zou. 2019. “Green Process Innovation, Green Product Innovation, and Corporate Financial Performance: A Content Analysis Method.” Journal of Business Research 101: 697–706. https://doi.org/10.1016/J.JBUSRES.2019.01.010.
- Xie, X., Q. Zhu, and R. Wang. 2019. “Turning Green Subsidies Into Sustainability: How Green Process Innovation Improves firms' Green Image.” Business Strategy and the Environment 28, no. 7: 1416–1433. https://doi.org/10.1002/bse.2323.
- Xie, X., T. T. Hoang, and Q. Zhu. 2022. “Green Process Innovation and Financial Performance: The Role of Green Social Capital and Customers' Tacit Green Needs.” Journal of Innovation and Knowledge 7, no. 1: 100165. https://doi.org/10.1016/j.jik.2022.100165.
- Xu, J., and W. Hu. 2024. “How Do External Resources Influence a firm's Green Innovation? A Study Based on Absorptive Capacity.” Economic Modelling 133: 106660. https://doi.org/10.1016/j.econmod.2024.106660.
10.1016/j.econmod.2024.106660 Google Scholar
- Yang, D., W. Jiang, and W. Zhao. 2019. “Proactive Environmental Strategy, Innovation Capability, and Stakeholder Integration Capability: A Mediation Analysis.” Business Strategy and the Environment 28, no. 8: 1534–1547. https://doi.org/10.1002/bse.2329.
- Yang, M. M., F. Yang, and X. Li. 2023. “Open Innovation and de-Escalation of Commitment in Underperforming new Product Development Projects.” Journal of Business Research 164: 113989. https://doi.org/10.1016/j.jbusres.2023.113989.
- Yin, S., B. Li, X. Zhang, and M. Zhang. 2019. “How to Improve the Quality and Speed of Green new Product Development?” PRO 7, no. 7: 443. https://doi.org/10.3390/pr7070443.
10.3390/pr7070443 Google Scholar
- Yulianto, E., and Supriono. 2023. “Effect of Open Innovation on Firm Performance Through Type of Innovation: Evidence From SMES in Malang City, East Java, Indonesia.” Cogent Business & Management 10, no. 3: 2262671. https://doi.org/10.1080/23311975.2023.2262671.
- Zameer, H., Y. Wang, H. Yasmeen, and S. Mubarak. 2022. “Green Innovation as a Mediator in the Impact of Business Analytics and Environmental Orientation on Green Competitive Advantage.” Management Decision 60, no. 2: 488–507. https://doi.org/10.1108/MD-01-2020-0065.
- Zhang, X., Z. Chu, L. Ren, and J. Xing. 2023. “Open Innovation and Sustainable Competitive Advantage: The Role of Organizational Learning.” Technological Forecasting and Social Change 186: 122114. https://doi.org/10.1016/j.techfore.2022.122114.
- Zhou, J., L. Sawyer, and A. Safi. 2021. “Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image.” Frontiers in Psychology 12: 704855. https://doi.org/10.3389/fpsyg.2021.704855.
- Zhu, X., Z. Xiao, M. C. Dong, and J. Gu. 2019. “The fit Between firms' Open Innovation and Business Model for new Product Development Speed: A Contingent Perspective.” Technovation 86–87: 75–85. https://doi.org/10.1016/j.technovation.2019.05.005.
