Abstract

Children's consumer culture refers to the institutional, material, and symbolic arrangements which organize a young person's involvement in, and movement through, the early life course in terms of commercial interests and values. Children are both subject to and arise as subjects in consumer contexts. The meanings which adhere to commercial goods are at once imposed on children, childhood, and children's social worlds and are taken up by children as resources with which they create selves, identities, and relationships.

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