eBayization is an alternative theoretical lens to George Ritzer's McDonaldization thesis to describe the economic practices and consumer trends in today's information-driven, postindustrial societies. While the McDonaldization thesis holds that many aspects of American society have become increasingly structured around principles of efficiency, calculability, predictability, and control that make society resemble a McDonald's restaurant, and lead to a culture characterized by homogeneity and predictability, Ahuvia and Izberk-Bilgin suggest that today's postmodern form of economic and social organization is better characterized by the processes of eBayization. In this view, variety, unpredictability, and market-mediated control rather than efficiency, calculability, and predictability seem to be the new organizing principles of postindustrial societies.