The 7Twelve portfolio can be assembled with a growth tilt or a value tilt. This chapter provides guidance as the value-versus-growth debate is ventured into. The term, “value” suggests that the investor is buying stock that is relatively less expensive, as opposed to stock that is relatively more expensive. The stock of a company that is classified as a “value stock” typically has a lower price-to-earnings ratio, which simply means that the stock currently has a lower price per share relative to the company's earnings per share. Growth stocks are just the opposite. They have higher price-to-earnings ratios; thus, an investor who purchases a growth stock is paying a higher price per share because the investor believes the stock price might go even higher. Value and growth are relative measures. Evaluating a stock's price is much like trying to determine if the price of a home one is interested in buying is priced right. The 7Twelve portfolio can be designed with a value or growth orientation. Based on the analysis, building a value-tilt into the 7Twelve portfolio is advisable.