There are many reasons why retail traders are jumping on the forex bandwagon at an accelerated pace. This chapter lists the top 17 advantages associated with trading the market. One of the biggest attractions lies in the market's unparalleled liquidity. The forex market is the largest market in the world and is open 24 hours a day, 5 days a week. Traders can also go short at any time and take advantage of the massive leverage available, sometimes as high as 500:1. Brokers provide other advantages. Some of these advantages include free tools, quality resources, free practice accounts, and the beauty of starting live trading with a low capital outlay. This chapter also discusses the biggest advantage in trading the forex market which is that it gives one a firm grip on global finance and other asset classes because it deals with the lowest common denominator in every country—the currency.