The Mass Observation Project has been closely linked with social anthropology since its foundation in the 1930s: both deal with themes such as the move to greater reflexivity, including ordinary people's reflections on everyday life; the issue of anthropology at home; and the epistemological shift to the interpretive paradigm. The crossover between the two fields also involves questions of reading and writing and of narrative involving perhaps a more creative approach to everyday life than many social scientists had been familiar with. A conclusion from analyzing the two fields in this way is that Mass Observation has much to offer to contemporary anthropology both in the United Kingdom and more widely.