Costly Signaling in Human Culture

John H. Shaver

John H. Shaver

University of Otago, New Zealand

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Richard Sosis

Richard Sosis

University of Connecticut, United States

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Abstract

Evolutionary anthropologists and archaeologists have applied costly signaling theory (CST) to explain many of the apparently wasteful and ostensibly maladaptive behaviors evident across human cultures. CST suggests that costly behaviors can enable reliable communication between individuals with partially conflicting interests. To date, researchers have fruitfully applied CST to a wide range of human behaviors.

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