Economy, Cultural Approaches to

Stephen Gudeman

Stephen Gudeman

University of Minnesota, United States

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Abstract

Cultural approaches to economy explore the local models that people make about and for material life. These models are limited or contextual. They are ways of seeing, acting, and understanding that are pieced together by the anthropologist through observation and conversations. Often they are implicit and draw on figurative reason, such as metaphor and other representations. Local models spread into or are drawn from different aspects of social life from the house as an economic institution to the family, to religious beliefs, to gender, and to other social assumptions and orders. The same can be said of most “Western” models from Aristotle to Adam Smith, to Marx, to standard economics. The last model is abstract, linear, and calculative, and it tends to colonize everyday life, but the anthropologist can analyze Western models as cultural constructions as well.

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