Research on reducing or controlling implicit bias has been characterized by a tension between the two goals of reducing lingering intergroup disparities and gaining insight into human cognition. The tension between these two goals has created two distinct research traditions, each of which is characterized by different research questions, methods, and ultimate goals. We argue that the divisions between these research traditions are more apparent than real and that the two research traditions could be synergistic. We attempt to integrate the two traditions by arguing that implicit bias, and the disparities it is presumed to cause, is a public health problem. On the basis of this perspective, we identify shortcomings in our current knowledge of controlling implicit bias and provide a set of recommendations for future research.