Chapter 7

What's in a Risk? Perception Creates Risk Reality

First published: 07 October 2011

Summary

This chapter contains sections titled:

  • What I Nfluences Our Perceptions of Risk? The Long List

  • What I Nfluences Our Perceptions of Risk? The Short List

  • Perception of Risk: Sociological Influences

  • Perceptions of Relative Risk: An Assessment Example

  • Not all Risks are Perceived as Equal

  • Discussion Questions

  • Endnotes

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