Chapter 5

Link Analysis in Web Mining: Techniques and Applications

Prasanna Desikan

Prasanna Desikan

Naval Postgraduate School, Monterey, California, USA

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Colin DeLong

Colin DeLong

Naval Postgraduate School, Monterey, California, USA

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Jaideep Srivastava

Jaideep Srivastava

Computer Science and Engineering, University of Minnesota, Minneapolis, Minnesota, USA

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First published: 19 April 2010
Citations: 1

Summary

This chapter describes some of the major advances in the Web domain made possible through link analysis primarily for such a definition of a link as well as the applications resulting from research in this area. However, with the advent of enabling technology such as semantically rich markup languages and scripting languages such as JavaScript, the information representation of the data on the Web has remarkably changed, resulting in a “link” taking a more generic sense and pointing to necessity of further research in the domain of Web mining for such kind of data which is more rich in information. The chapter discusses some basic concepts and techniques that have proven their value in this domain and show great promise even as the Web - based technologies move to Web 2. 0 and further.

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