Chapter 4

Service Development and Management

Tomi T Ahonen, 

Tomi T Ahonen

Independent Consultant, UK

Search for more papers by this author
Timo Kasper, 

Timo Kasper

Observer Finland, Finland

Search for more papers by this author
Sara Melkko, 

Sara Melkko

Independent Expert, Germany

Search for more papers by this author
First published: 02 July 2004
https://doi.org/10.1002/0470011181.ch4

Summary

This chapter contains sections titled:

  • Product development—the Five Ms

  • Service management (product management)

  • The launch

  • Killing a service

  • To finish with service creation

The full text of this article hosted at iucr.org is unavailable due to technical difficulties.