ORIGINAL ARTICLE
AI in business research
Zhi Cao, Meng Li,
Paul A Pavlou,
Corresponding Author
Meng Li
C.T. Bauer College of Business, University of Houston, Houston, Texas, USA
Correspondence
Meng Li, C.T. Bauer College of Business, University of Houston, 4302 University Dr, Houston, TX 77004.
Email: [email protected]
Search for more papers by this authorPaul A Pavlou
Miami Herbert Business School, University of Miami, Coral Gables, Florida, USA
Search for more papers by this authorZhi Cao, Meng Li,
Paul A Pavlou,
Corresponding Author
Meng Li
C.T. Bauer College of Business, University of Houston, Houston, Texas, USA
Correspondence
Meng Li, C.T. Bauer College of Business, University of Houston, 4302 University Dr, Houston, TX 77004.
Email: [email protected]
Search for more papers by this authorPaul A Pavlou
Miami Herbert Business School, University of Miami, Coral Gables, Florida, USA
Search for more papers by this authorAbstract
Artificial intelligence (AI) has emerged as a pivotal force in modern business transformation, garnering widespread attention from both practitioners and academics. With a notable exponential increase in AI-related studies, we provide a research framework aiming to synthesize the existing literature on AI in the business field. We conduct a comprehensive review of AI research spanning from 2010 to 2023 in 25 leading business journals according to this review framework. Specifically, we review the literature from three research perspectives: (i) AI applications, (ii) human perceptions of AI, and (iii) AI behavior. We also identify five principal research questions and offer suggestions for future research directions.
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