• Issue

    The International Executive: Volume 1, Issue 4

    fmi, 1-60
    Autumn (Fall) 1959
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Masthead

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Masthead

  • Page: fmi
  • First Published: Autumn (Fall) 1959

Articles

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Spotlight on building export sales. $400-Billion market abroad: Is U.S. Selling power great enough?†

  • Pages: 1-4
  • First Published: Autumn (Fall) 1959
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Three keys to effective international marketing

Roland L. Kramer, 
  • Pages: 5-6
  • First Published: Autumn (Fall) 1959
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Changing markets and media in Latin America

Leo Bogart, 
  • Pages: 7-8
  • First Published: Autumn (Fall) 1959
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Changing marketing patterns in South America

Stephen W. Kann, 
  • Pages: 9-10
  • First Published: Autumn (Fall) 1959
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Developing distributor salesmanship

Martin Lowe, 
  • Pages: 11-12
  • First Published: Autumn (Fall) 1959
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The virile exporter

Paul V. Horn,  Henry Gomez, 
  • Pages: 13-14
  • First Published: Autumn (Fall) 1959
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Selected bibliography. Building export sales

  • Pages: 15-16
  • First Published: Autumn (Fall) 1959
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Management and managers in Europe today

Paul R. Miller Jr., 
  • Pages: 17-18
  • First Published: Autumn (Fall) 1959
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The American economic impact on Canada

B. U. Ratchford, 
  • Pages: 19-20
  • First Published: Autumn (Fall) 1959
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Conservative labor patterns in Japan

Benjamin Martin, 
  • Pages: 21-22
  • First Published: Autumn (Fall) 1959
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Communist economic strategy: The rise of mainland China

A. Doak Barnett, 
  • Pages: 23-24
  • First Published: Autumn (Fall) 1959
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Budgetary planning and control in Britain

J. R. Perrin, 
  • Pages: 25-26
  • First Published: Autumn (Fall) 1959
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American foreign trade and investment disputes

George Winthrop Haight, 
  • Pages: 27-28
  • First Published: Autumn (Fall) 1959
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Social security in the U.S.S.R.†

  • Pages: 29-30
  • First Published: Autumn (Fall) 1959
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The forum increasing trade with the communists

  • Pages: 31-32
  • First Published: Autumn (Fall) 1959
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Should we trade with the communists?

Willian H. Peterson, 
  • Pages: 33-34
  • First Published: Autumn (Fall) 1959
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A closer look at soviet trade overtures†

  • Pages: 35-36
  • First Published: Autumn (Fall) 1959
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The communist world as customer and competitor†

  • Pages: 37-38
  • First Published: Autumn (Fall) 1959
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Research roundup

  • Page: 39
  • First Published: Autumn (Fall) 1959

Reference Guide

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Reference guide

  • Pages: 40-60
  • First Published: Autumn (Fall) 1959