The ongoing pandemic of coronavirus disease 2019 (COVID-19) is putting millions at risk in more and more countries, making it a serious public health threat worldwide. Under such circumstances, “Untact” and “Streaming Life” are emerging as major trends in the recent service industry, and the beauty lives commerce market is expanding centering on mobile shopping in Republic of Korea.

Objectives

This study descriptively investigated changes in the needs of beauty and cosmetics industry consumers for good consumption of the MZ generation after COVID-19 pandemic.

Methods

This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, and RISS, of which a total of 39 papers were selected in the final stage based on 2009 to 2021.

Results

An E-commerce packaging production and use have grown steadily in recent years as online purchases increase. As a result, the impact on the environment has also increased. Humanity faces climate change, pollution, environmental degradation, and/or destruction of air, soil, water, and ecosystems. The climate and environmental crisis will be one of the greatest challenges in human history. This review paper conducted a comprehensive study on the good consumption of MZ generation for K-Cosmetics in COVID-19 pandemic.

Conclusion

This review clearly identifies the needs of consumers in the beauty and cosmetics industry for good consumption of the MZ generation for K-beauty in COVID-19 pandemic. In addition, it is expected to be used as an important marketing material in the global cosmetics market by confirming new changes in the Korean cosmetic market, which is the center of K-Beauty and K-Cosmetics.

CONFLICT OF INTEREST

The authors of this manuscript do not have any conflict of interest to disclose.

Open Research

DATA AVAILABILITY STATEMENT

The findings of this study are available from the corresponding author upon reasonable request.

REFERENCES

1Chang WT,Toh HS,Liao CT,Yu WL. Cardiac involvement of COVID-19: a comprehensive review. Am J Med Sci. 2021; 361(1): 14–22. doi:10.1016/j.amjms.2020.10.002
10.1016/j.amjms.2020.10.002
PubMed Web of Science® Google Scholar
2Singh H,Kaur H,Singh K,Sen CK. Cutaneous manifestations of COVID-19: a systematic review. Adv Wound Care. 2021; 10(2): 51–80. doi:10.1089/wound.2020.1309
10.1089/wound.2020.1309
Google Scholar
3Habas K,Nganwuchu C,Shahzad F, et al. Resolution of coronavirus disease 2019 (COVID-19). Expert Rev Anti Infect Ther. 2020; 18(12): 1201–1211. doi:10.1080/14787210.2020.1797487
10.1080/14787210.2020.1797487
CAS PubMed Web of Science® Google Scholar
4Jenkins C,Sunjaya A. Social distancing as a strategy to prevent respiratory virus infections. Respirology. 2021; 26(2): 143–144. doi:10.1111/resp.13990
10.1111/resp.13990
PubMed Web of Science® Google Scholar
5Zhang W,Leng X,Liu S. Research on mobile impulse purchase intention in the perspective of system users during COVID-19. Pers Ubiquitous Comput. 2020; 12: 1–9. doi:10.1007/s00779-020-01460-w
10.1007/s00779?020?01460?w
Google Scholar
6Kim ND,Jeon MY,Lee HE, et al. Trend Korea 2018. Miraebook Publishing; 2017.
Google Scholar
7Kim ND,Jeon MY,Choi JH, et al. Trend Korea 2020. Miraebook Publishing; 2019.
Google Scholar
8Lee J,Kwon KH. Recognition and the development potential of mobile shopping of customized cosmetic on untact corona-virus disease 2019 period: focused on 40's to 60's women in Seoul, Republic of Korea. J Cosmet Dermatol. 2021. doi:10.1111/jocd.14150
10.1111/jocd.14150
Web of Science® Google Scholar
9Zhao YB,Lv XD,Ni HG. Solvent-based separation and recycling of waste plastics: a review. Chemosphere. 2018; 209: 707-720. doi:10.1016/j.chemosphere.2018.06.095
10.1016/j.chemosphere.2018.06.095
CAS PubMed Web of Science® Google Scholar
10Hong SH,Kim M. A study on communication methods according to the characteristics of MZ generation. Soc Korea Illusart. 2021; 24(1): 113–120.
Google Scholar
11Song SM,Jang SH. An identification of determinants to ambivalent purchase intention of fashion luxury brand expanded cosmetic for MZ generation. Korea Contents Soc. 2021; 21(3): 47-67.
Google Scholar
12Lee H,Kim J. Analysis of changes in food consumption behavior due to COVID-19: focusing on the MZ generation. J Digit Converg. 2021; 19(3) 47-54.
Google Scholar
13Larson HJ,Rabin K,Kimball S,El-Mohandes A. A global survey of potential acceptance of a COVID-19 vaccine. Nat Med. 2021; 27(2): 225-228. doi:10.1038/s41591-020-1124-9
10.1038/s41591?020?1124?9
PubMed Web of Science® Google Scholar
14Sharma O,Sultan AA,Ding H,Triggle CR. A review of the progress and challenges of developing a vaccine for COVID-19. Front Immunol. 2020; 11: 585354. doi:10.3389/fimmu.2020.585354
10.3389/fimmu.2020.585354
CAS PubMed Web of Science® Google Scholar
15Afifi TO,Salmon S,Taillieu T,Stewart-Tufescu A,Fortier J,Driedger SM. Older adolescents and young adults willingness to receive the COVID-19 vaccine: implications for informing public health strategies. Vaccine. 2021; 39(26): 3473-3479. doi:10.1016/j.vaccine.2021.05.026
10.1016/j.vaccine.2021.05.026
CAS PubMed Web of Science® Google Scholar
16Manivannan M,Jogalekar MP,Kavitha MS,Maran BAV,Gangadaran P. A mini-review on the effects of COVID-19 on younger individuals. Exp Biol Med. 2021; 246(3): 293–297. doi:10.1177/1535370220975118
10.1177/1535370220975118
CAS Web of Science® Google Scholar
17Holzer J,Korlat S,Haider C, et al. Adolescent well-being and learning in times of COVID-19-A multi-country study of basic psychological need satisfaction, learning behavior, and the mediating roles of positive emotion and intrinsic motivation. PLoS One. 2021; 16(5):e0251352. doi:10.1371/journal.pone.0251352
10.1371/journal.pone.0251352
CAS PubMed Web of Science® Google Scholar
18Jacques-Aviñó C,López-Jiménez T,Medina-Perucha L, et al. Gen-der-based approach on the social impact and mental health in Spain during COVID-19 lockdown: a cross-sectional study. BMJ Open. 2020; 10(11):e044617. doi:10.1136/bmjopen-2020-044617
10.1136/bmjopen?2020?044617
PubMed Web of Science® Google Scholar
19Hoffman KE,Garner D,Koong AC,Woodward WA. Understanding the intersection of working from home and burnout to optimize post-COVID19 work arrangements in radiation oncology. Int J Radiat Oncol Biol Phys. 2020; 108(2): 370-373. Accessed October 01, 2020. doi:10.1016/j.ijrobp.2020.06.062
10.1016/j.ijrobp.2020.06.062
PubMed Web of Science® Google Scholar
20Choi M,Kim Y,Cho S,Hwang CS. Using an activity-based model to determine effects of a flexible and teleworking policy on air pollution exposure. J Korean Geogr Soc. 2017; 52(5): 609-623. http://www.riss.kr/link?id=A103622517
Google Scholar
21Im J. Post-corona, changes in the media industry. Korean Communication Society Conference; 2020: 3-5. http://www.riss.kr/link?id=A106936631
Google Scholar
22Gandhi R,Cook CL,LaMastra N,Uttarapong J,Wohn DY. An exploration of mental health discussions in live streaming gaming communities. Front Psychol. 2021; 16(12). Accessed March 16, 2021. doi:10.3389/fpsyg.2021.575653
10.3389/fpsyg.2021.575653
Web of Science® Google Scholar
23Parker K,Uddin R,Ridgers ND, et al. The use of digital platforms for adults’ and adolescents’ physical activity during the COVID-19 pandemic (our life at home): survey study. J Med Internet Res. 2021; 23(2):e23389. Accessed January 02, 2021. doi:10.2196/23389
10.2196/23389
PubMed Web of Science® Google Scholar
24Lee Y,Kang H. A theoretical review on the untact marketing of the COVID-19 period hospitality industry services. J Korea Entertain Industry Assoc. 2020; 14(7): 161-173. http://www.riss.kr/link?id=A107117944
10.21184/jkeia.2020.10.14.7.161
Google Scholar
25Lee J. A study on the intention to switch to an untact shopping channel according to the perception of customer contact. Korean Manag Inform Soc. 40(1): 1-15. http://www.riss.kr/link?id=A107361852
Google Scholar
26Jo S,Kim MH. A study on the event content of Chinese live commerce as a brand distribution channel. Brand Des Stud. 18(4): 144-158. http://www.riss.kr/link?id=A107190542
Google Scholar
27Thoma MV,Rohleder N,Rohner SL. Clinical ecopsychology: the mental health impacts and underlying pathways of the climate and environmental crisis. Front Psychiatry. 2021; 12: 675936. doi:10.3389/fpsyt.2021.675936
10.3389/fpsyt.2021.675936
PubMed Web of Science® Google Scholar
28Escursell S,Llorach-Massana P,Roncero MB. Sustainability in e-commerce packaging: a review. J Clean Prod. 2021; 280: 124314. doi:10.1016/j.jclepro.2020.124314
10.1016/j.jclepro.2020.124314
PubMed Web of Science® Google Scholar
29Zisis E,Hakimi S,Lee EY. Climate change, 24-hour movement behaviors, and health: a mini umbrella review. Glob Health Res Policy. 2021; 6(1): 15. Accessed April 29, 2021. doi:10.1186/s41256-021-00198-z
10.1186/s41256?021?00198?z
PubMed Google Scholar
30Gislason MK,Kennedy AM,Witham SM. The interplay between social and ecological determinants of mental health for children and youth in the climate crisis. Int J Environ Res Public Health. 2021; 18(9): 4573. doi:10.3390/ijerph18094573
10.3390/ijerph18094573
PubMed Web of Science® Google Scholar
31Jeon S,Park HK. Differential impacts of advertisement campaign on willingness to buy: firm types and consumer values matter. Korean J Advertising. 25(2): 139-160. http://www.riss.kr/link?id=A99938260
10.14377/KJA.2014.2.28.139
Google Scholar
32Yu G. Netflix and the 2020 trends. Broadcast Culture. 2019; 419: 93-106. http://www.riss.kr/link?id=A106999121
Google Scholar
33Song Y,Lee JH. Effects of live commerce attributes and influencer attributes on repurchase intention of beauty and fashion products. Korea Distrib Manag Assoc.2021; 24(1): 37-56. http://www.riss.kr/link?id=A107315191
Google Scholar
34Lee J,Kwon KH. Mobile shopping beauty live commerce changes in COVID-19 pandemic focused on fun contents of MZ generation in Republic of Korea. J Cosmet Dermatol. 2022. doi:10.1111/jocd.14442
10.1111/jocd.14442
Web of Science® Google Scholar
35Chen S,Brahma S,Mackay J,Cao C,Aliakbarian B. The role of smart packaging system in food supply chain. J Food Sci. 2020; 85(3): 517-525. Accessed February 13, 2020. doi:10.1111/1750-3841.15046
10.1111/1750-3841.15046
CAS PubMed Web of Science® Google Scholar
36Cheon J. Consuming ‘good’ products of ‘good’ companies ‘kindly’ = Analysis of the meaning and usage of ‘good’ in the Chosun Ilbo article. Korean Women's Commun Assoc. 2019; 34(1): 255-295. http://www.riss.kr/link?id=A106662690
Google Scholar
37Kim S,Yoo T. An analysis of structural relations among perception of DIY cosmetics, environmental awareness, good life-style and consuming behavior practice of consumers. Korea Des Trend Soc. 51: 125-136. http://www.riss.kr/link?id=A103331698
Google Scholar
38Lee J,Kwon KH. Sustainable changes in beauty market trends focused on the perspective of safety in the Post-COVID-19 period. J Cosmet Dermatol. 2022. doi:10.1111/jocd.14493
10.1111/jocd.14493
Web of Science® Google Scholar
39Lee J,Kwon KH. Changes in the use of cosmetics worldwide due to increased use of masks in the coronavirus disease-19 pandemic. J Cosmet Dermatol. 2022. doi:10.1111/jocd.14442
10.1111/jocd.14442
Web of Science® Google Scholar

Citing Literature

Volume21, Issue8

August 2022

Pages 3208-3218

Why is generation MZ passionate about good consumption of K-cosmetics amid the COVID-19 pandemic?

Abstract

Background

Objectives

Methods

Results

Conclusion

CONFLICT OF INTEREST

Open Research

DATA AVAILABILITY STATEMENT

REFERENCES

Citing Literature

References

Information

About Wiley Online Library

Help & Support

Opportunities

Connect with Wiley

Why is generation MZ passionate about good consumption of K-cosmetics amid the COVID-19 pandemic?

Abstract

Background

Objectives

Methods

Results

Conclusion

CONFLICT OF INTEREST

Open Research

DATA AVAILABILITY STATEMENT

REFERENCES

Citing Literature

References

Related

Information