Risk prediction of product-harm events using rough sets and multiple classifier fusion: an experimental study of listed companies in China
Corresponding Author
Delu Wang
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorJianping Zheng
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorGang Ma
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorXuefeng Song
School of Management Science and Industrial Engineering, Nanjing University of Finance and Economics, Nanjing, China
Search for more papers by this authorCorresponding Author
Delu Wang
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorJianping Zheng
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorGang Ma
School of Management, China University of Mining and Technology, No.1, Daxue Road, Xuzhou, 221116 China
Search for more papers by this authorXuefeng Song
School of Management Science and Industrial Engineering, Nanjing University of Finance and Economics, Nanjing, China
Search for more papers by this authorAbstract
With the increasing of frequency and destructiveness of product-harm events, study on enterprise crisis management becomes essentially important, but little literature thoroughly explores the risk prediction method of product-harm event. In this study, an initial index system for risk prediction was built based on the analysis of the key drivers of the product-harm event's evolution; ultimately, nine risk-forecasting indexes were obtained using rough set attribute reduction. With the four indexes of cumulative abnormal returns as the input, fuzzy clustering was used to classify the risk level of a product-harm event into four grades. In order to control the uncertainty and instability of single classifiers in risk prediction, multiple classifier fusion was introduced and combined with self-organising data mining (SODM). Further, an SODM-based multiple classifier fusion (SB-MCF) model was presented for the risk prediction related to a product-harm event. The experimental results based on 165 Chinese listed companies indicated that the SB-MCF model improved the average predictive accuracy and reduced variation degree simultaneously. The statistical analysis demonstrated that the SB-MCF model significantly outperformed six widely used single classification models (e.g. neural networks, support vector machine, and case-based reasoning) and other six commonly used multiple classifier fusion methods (e.g. majority voting, Bayesian method, and genetic algorithm).
References
- Amirian, E., J.Y. Leung, S. Zanon and P. Dzurman (2015) Integrated cluster analysis and artificial neural network modeling for steam-assisted gravity drainage performance prediction in heterogeneous reservoirs, Expert Systems with Applications, 42, 723–740.
- Basheer, I.A. and M. Hajmeer (2000) Artificial neural networks: fundamentals, computing, design, and application, Journal of Microbiological Methods, 43, 3–31.
- Bonardi, J.P. and G.D. Keim (2005) Corporate political strategies for widely salient issues, Academy of Management Review, 30, 555–576.
- Boreiko, D. (2003) EMU and accession countries: fuzzy cluster analysis of membership, International Journal of Finance & Economics, 8, 309–325.
- Breiman, I. (2001) Random forests, Machine Learning, 45, 5–32.
- Brown, S.J. and J.B. Warner (1985) Using daily stock returns, Journal of Financial Economics, 14, 3–31.
- Carvalho, S.W., E. Muralidharan and H. Bapuji (2014) Corporate social ‘Irresponsibility’: are consumers’ biases in attribution of blame helping companies in product–harm crises involving hybrid products?, Journal of Business Ethics, 1–13.
- Chen, J., H. Hong, W. Jiang and J.D. Kubik (2013) Outsourcing mutual fund management: firm boundaries, incentives, and performance, The Journal of Finance, 68, 523–558.
- Claeys, A.S. and V. Cauberghe (2015) The role of a favorable pre-crisis reputation in protecting organizations during crises, Public Relations Review, 41, 64–71.
- Cleeren, K. (2014) Using advertising and price to mitigate losses in a product-harm crisis, Business Horizons, 58, 157–162.
- Costea, A. (2013) Performance benchmarking of non-banking financial institutions by means of self-organising map-algorithm, Journal of Economics and Business, 16, 37–58.
- Dawar, N. and M.M. Pillutla (2000) Impact of product-harm crises on brand equity: the moderating role of consumer expectations, Journal of Marketing Research, 37, 215–226.
- De Mántaras, R.L. (1991) A distance-based attribute selection measure for decision tree induction, Machine Learning, 6, 81–92.
- Eason, K. (2014) Afterword: the past, present and future of sociotechnical systems theory, Applied Ergonomics, 45, 213–220.
- Einwiller, S.A., A. Fedorikhin, Johnson A.R. and Kamins M.A. (2006) Enough is enough! When identification no longer prevents negative corporate associations, Journal of the Academy of Marketing Science, 34, 185–194.
- El-Melegy, M.T. and S.M. Ahmed(2007.) Neural networks in multiple classifier systems for remote-sensing image classification, Springer, Berlin Heidelberg, 65–94.
- Feng, H.M. and X.Z. Wang (2015) Performance improvement of classifier fusion for batch samples based on upper integral, Neural Networks, 63, 87–93.
- Geng, R., I. Bose and X. Chen (2015) Prediction of financial distress: an empirical study of listed Chinese companies using data mining, European Journal of Operational Research, 241, 236–247.
- Goodwin, R. and S. Sun (2013) Public perceptions and reactions to H7N9 in Mainland China, Journal of Infection, 67, 458–462.
- Harris, R.S., T. Jenkinson and S.N. Kaplan (2014) Private equity performance: what do we know?, The Journal of Finance, 69, 1851–1882.
- Ho, T.K., J.J. Hull and S.N. Srihari (1994) Decision combination in multiple classifier systems, Pattern Analysis and Machine Intelligence, IEEE Transactions on, 16, 66–75.
- Hovland, C.I. and W. Weiss (1951) The influence of source credibility on communication effectiveness, The Public Opinion Quarterly, 15, 635–650.
- Hu, H. and M. Sathye (2015) Predicting financial distress in the Hong Kong growth enterprises market from the perspective of financial sustainability, Sustainability, 7, 1186–1200.
- Hui, X.F. and J. Sun(2006.) An application of support vector machine to companies’ financial distress prediction, Springer, Berlin Heidelberg, 274–282.
- Ivakhnenko, A.G. (1970) Heuristic self-organization in problems of engineering cybernetics, Automatica, 6, 207–219.
- Kim, E., W. Kim and Y. Lee (2003) Combination of multiple classifiers for the customer's purchase behavior prediction, Decision Support Systems, 34, 167–175.
- Kim, M.J. and D.K. Kang (2012) Classifiers selection in ensembles using genetic algorithms for bankruptcy prediction, Expert Systems with Applications, 39, 9308–9314.
- Klein, J. and N. Dawar (2004) Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis, International Journal of Research in Marketing, 21, 203–217.
- Kumar, P.R. and V. Ravi (2007) Bankruptcy prediction in banks and firms via statistical and intelligent techniques–a review, European Journal of Operational Research, 180, 1–28.
- Kuncheva, L.I. (2005) Diversity in multiple classifier systems, Information fusion, 6, 3–4.
10.1016/j.inffus.2004.04.009 Google Scholar
- Kurzynski, M. and M. Wozniak (2012) Combining classifiers under probabilistic models: experimental comparative analysis of methods, Expert Systems, 29, 374–393.
- Lennox, C. (1999) Identifying failing companies: a re-evaluation of the logit, probit and MDA approaches, Journal of Economics and Business, 51, 347–364.
10.1016/S0148-6195(99)00009-0 Google Scholar
- Lin, J.S. (2012) A novel design of wafer yield model for semiconductor using a GMDH polynomial and principal component analysis, Expert Systems with Applications, 39, 6665–6671.
- Liu, Y. and V. Shankar (2015) The dynamic impact of product-harm crises on brand preference and advertising effectiveness, Management Science, 61, 2514–2535.
- Liu, C.L. and N. Zhang (2012) Study on the effectiveness of public company's rumor denial announcements: evidence from Chinese stock market, Journal of Management Sciences in China, 15, 42–54.
- Liu, P., S.D. Smith and A.A. Syed (1990) Stock price reactions to the Wall Street Journal's securities recommendations, Journal of Financial and Quantitative Analysis, 25, 399–410.
- Ma, B., L. Zhang, G. Wang and F. Li (2014) The impact of a product-harm crisis on customer perceived value, International Journal of Market Research, 56, 341–366.
- Meintjes, C. and A.F. Grobler (2014) Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?, Public Relations Review, 40, 161–170.
- Meng, X., Xing T., Xing Y. and Wang H. (2014) Application of fuzzy cluster analysis on diagnosing the locations of the hole defects in Acer mono wood using acoustic testing// Software Engineering and Service Science, 5th IEEE International Conference on. IEEE, 958–962.
- Meyer, P.A. and H.W. Pifer (1970) Prediction of bank failures, Journal of Finance, 25, 853–868.
- Park, B.I., A. Chidlow and J. Choi (2014) Corporate social responsibility: stakeholders influence on MNEs’ activities, International Business Review, 23, 966–980.
- Park, J.E. and A. Sohn (2013) The influence of media communication on risk perception and behavior related to mad cow disease in South Korea, Osong Public Health and Research Perspectives, 4, 203–208.
- Pawlak, Z. and A. Skowron (2007) Rudiments of rough sets, Information Sciences, 177, 3–27.
- Ravisankar, P. and V. Ravi (2010) Financial distress prediction in banks using group method of data handling neural network, counter propagation neural network and fuzzy ARTMAP, Knowledge-Based Systems, 23, 823–831.
- Rhee, M. and P.R. Haunschild (2006) The liability of good reputation: a study of product recalls in the US automobile industry, Organization Science, 17, 101–117.
- Ruta, D. and B. Gabrys (2005) Classifier selection for majority voting, Information fusion, 6, 63–81.
10.1016/j.inffus.2004.04.008 Google Scholar
- Saha, S., C.A. Murthy and S.K. Pal (2007) Rough set based ensemble classifier for web page classification, Fundamental Information, 76, 171–187.
- Sheikholeslami, M., F.B. Sheykholeslami, S. Khoshhal, H. Mola-Abasia, D.D. Ganji and H.B. Rokni (2014) Effect of magnetic field on Cu–water nanofluid heat transfer using GMDH-type neural network, Neural Computing and Applications, 25, 171–178.
- So, Y. and Kuhfeld, W.F. (1995) Multinomial logit models, In SUGI 20 Conference Proceedings, 1227–1234.
- Sun, J. and H. Li (2008a) Data mining method for listed companies’ financial distress prediction, Knowledge-Based Systems, 21, 1–5.
- Sun, J. and H. Li (2008b) Listed companies’ financial distress prediction based on weighted majority voting combination of multiple classifiers, Expert Systems with Applications, 35, 818–827.
- Sun, J., H. Li, P.C. Chang and K.Y. He (2015) The dynamic financial distress prediction method of EBW-VSTW-SVM, Enterprise Information Systems, 1–28.
- Sweeny, K. (2008) Crisis decision theory, Psychological Bulletin, 134, 61–76.
- Ting, K.M. and I.H. Witten (1999) Issues in stacked generalization, The Journal of Artificial Intelligence Research, 10, 271–289.
- Tsai, C.F. (2008) Financial decision support using neural networks and support vector machines, Expert Systems, 25, 380–393.
- Tsai, C.F. and Y.F. Hsu (2013) A meta-learning framework for bankruptcy prediction, Journal of Forecasting, 32, 167–179.
- Vassilikopoulou, A., G. Siomkos, K. Chatzipanagiotou and A. Pantouvakis (2009) Product-harm crisis management: time heals all wounds?, Journal of Retailing and Consumer Services, 16, 174–180.
10.1016/j.jretconser.2008.11.011 Google Scholar
- Walumbwa, F.O., M. Maidique and C. Atamanik (2014) Decision-making in a crisis: what every leader needs to know, Organizational Dynamics, 43, 284–293.
- Wang, D.L., X.F. Song, J.Y. Yuan and W.Y. Yin (2015) Forecasting core business transformation risk using the optimal rough set and the neural network, Journal of Forecasting, 34, 478–491.
- Wang, J. and B.W. Ritchie (2013) Attitudes and perceptions of crisis planning among accommodation managers: results from an Australian study, Safety Science, 52, 81–91.
- Weston, J. and Watkins, C. (1998) Multi-class support vector machines. Technical Report CSD-TR-98-04, Department of Computer Science, Royal Holloway, University of London, May.
- Whelan, J. and N. Dawar (2014) Attributions of blame following a product-harm crisis depend on consumers’ attachment styles, Marketing Letters, 25, 1–10.
- Xiao, Z., X. Yang, Y. Pang and X. Dang (2012) The prediction for listed companies’ financial distress by using multiple prediction methods with rough set and Dempster–Shafer evidence theory, Knowledge-Based Systems, 26, 196–206.
- Yang, L.Y. (2011) Classifiers selection for ensemble learning based on accuracy and diversity, Procedia Engineering, 15, 4266–4270.
- Yue, L., W. Zuo, T. Peng, Y. Wang and X. Han (2015) A fuzzy document clustering approach based on domain-specified ontology, Data & Knowledge Engineering, 100, 148–166.
- Yule, G.U. (1900) On the association of attributes in statistics: with illustrations from the material of the childhood society, & c, Philosophical Transactions of the Royal Society of London. Series A, Containing Papers of a Mathematical or Physical Character, 1(94), 257–319.
10.1098/rsta.1900.0019 Google Scholar
- Zhao, D., F. Wang, J. Wei and L. Liang (2013) Public reaction to information release for crisis discourse by organization: integration of online comments, International Journal of Information Management, 33, 485–495.
- Zhao, L., Q. Wang, J. Cheng, D. Zhang, T. Ma, Y.C. Chen and J.J. Wang (2012) The impact of authorities’ media and rumor dissemination on the evolution of emergency, Physica A: Statistical Mechanics and its Applications, 391, 3978–3987.
- Zhang, M., L.D. Xu, W.X. Zhang and H.Z. Li (2003) A rough set approach to knowledge reduction based on inclusion degree and evidence reasoning theory, Expert Systems, 20, 298–304.