The International Executive
Volume 21, Issue 3 pp. 6-8
Research Roundup
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Problems That Plague Multinational Marketers. Ulrich E. Wiechmann, Assistant Professor, Harvard University, and Lewis G. Pringle, Senior Vice President, BBW Internationa l Inc. Abstract from Harvard Business Review, July-August 1979, p. 118

First published: Autumn (Fall) 1979
https://doi.org/10.1002/tie.5060210305
Citations: 3
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