This comprehensive research addresses the significant challenge of building-related energy consumption in Morocco. Our innovative approach involves integrating phase change materials (PCMs) into hollow bricks, strategically addressing the diverse climate zones prevalent in the country. The primary focus is on enhancing energy efficiency within structures. Leveraging detailed simulations and employing the enthalpy-porosity approach, our study models the impact of PCMs on internal temperatures. Optimal outcomes are achieved by partially filling brick holes with PCMs in specific configurations, demonstrating the materials' ability to adapt to varying conditions. A noteworthy finding is the 2–3-h phase shift observed in cold zones, indicating the potential for PCMs to effectively regulate temperatures. Equally significant is their capability to maintain a constant internal temperature of 26°C in hot zones, even amidst extreme external conditions reaching up to 47°C. This resilience underscores the novel and tailored thermal regulation potential of PCMs. Beyond the technical insights, our research highlights the paramount importance of considering regional climates in PCM applications' implementation. This awareness is crucial for optimizing energy performance in buildings and ensuring sustainability. In essence, this study contributes valuable knowledge and practical implications for the strategic deployment of PCMs to enhance building energy efficiency, emphasizing the need for context-specific solutions in diverse environmental conditions.