Volume 24, Issue 1 pp. 189-205
Article
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Mood and the expression of intergroup attitudes: The moderating role of affect intensity

Geoffrey Haddock

Corresponding Author

Geoffrey Haddock

University of Waterloo

Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada, N2L 3G1Search for more papers by this author
Mark P Zanna

Mark P Zanna

University of Waterloo

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Victoria M. Esses

Victoria M. Esses

University of Western Ontario

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First published: January/February 1994
Citations: 35

Abstract

This study investigated the effect of mood on the favourability of intergroup attitudes, and on two important components of intergroup attitudes, namely stereotypes and feelings (i.e. emotional associates) toward social groups. In addition, the individual difference variable of affect intensity (AIM, Larsen and Diener, 1987) was considered as a potential moderating variable. With high AIMs expected to demonstrate more pronounced mood-judgment effects. After a musical mood induction, subjects completed measures assessing attitudes, stereotypes, and feelings toward French Canadians and Pakistanis. The results revealed that mood influenced attitudes. Stereotypes, and feelings toward the groups, but only for high AIMs. The implications of the findings for future research are discussed.

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