RESEARCH ARTICLE
Building Resilience Through Reputation Risk Management: A Study on Export-Oriented Shrimp Firms of Bangladesh
Md. Nur Alam,
Syed Shamim Hasan,
Imtiaz Masroor,
Md. Noor Un Nabi,
Md. Rabiul Islam,
Md. Nur Alam
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorSyed Shamim Hasan
Department of Business Administration, Northern University of Business & Technology Khulna, Khulna, Bangladesh
Search for more papers by this authorCorresponding Author
Imtiaz Masroor
Human Resource Management Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Correspondence:
Imtiaz Masroor ([email protected])
Search for more papers by this authorMd. Noor Un Nabi
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorMd. Rabiul Islam
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorMd. Nur Alam,
Syed Shamim Hasan,
Imtiaz Masroor,
Md. Noor Un Nabi,
Md. Rabiul Islam,
Md. Nur Alam
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorSyed Shamim Hasan
Department of Business Administration, Northern University of Business & Technology Khulna, Khulna, Bangladesh
Search for more papers by this authorCorresponding Author
Imtiaz Masroor
Human Resource Management Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Correspondence:
Imtiaz Masroor ([email protected])
Search for more papers by this authorMd. Noor Un Nabi
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorMd. Rabiul Islam
Business Administration Discipline, Management and Business Administration School, Khulna University, Khulna, Bangladesh
Search for more papers by this authorFirst published: 12 May 2025
Funding: The authors received no specific funding for this work.
ABSTRACT
This study attempts to identify the drivers of the reputation risk affecting the resilience toward sustainability of export-oriented shrimp firms in the Southwest Region of Bangladesh. The study is based on grounded theory and uses an inductive approach. The data was collected through in-depth interviews with a purposive sample of top-level individuals from five shrimp exporting firms. Content and thematic analysis was conducted to identify the drivers of the reputational risk of export-oriented shrimp businesses. The results suggest that economic factors, environmental factors, certification and awards, product quality and safety, technological factors, and customer satisfaction influence their resilience towards sustainability. The study identifies the drivers of the reputational risk of export-oriented shrimp firms. This study fulfils the need for qualitative research on drivers of reputational risk of export-oriented shrimp firms in Bangladesh. Based on the influencing factors identified, export-oriented firms could formulate strategies to manage their reputational risk better.
Conflicts of Interest
The authors declare no conflicts of interest.
Open Research
Data Availability Statement
The data that support the findings of this study are available from the corresponding author upon reasonable request.
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