Agenda-Setting

Maxwell McCombs

Maxwell McCombs

University of Texas at Austin, USA

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First published: 13 December 2018
Citations: 4

Abstract

Agenda-setting theory identifies specific elements in the news coverage of public issues and other topics that influence the formation of public opinion. Other theoretical aspects include factors shaping news coverage, consequences of agenda-setting for the holding and direction of opinions, and the underlying psychology of agenda-setting.

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