Communication
Elihu Katz,
Yonatan Fialkoff,
Elihu Katz
University of Pennsylvania, USA
Hebrew University of Jerusalem, Israel
Search for more papers by this authorElihu Katz,
Yonatan Fialkoff,
Elihu Katz
University of Pennsylvania, USA
Hebrew University of Jerusalem, Israel
Search for more papers by this authorFirst published: 19 November 2019
Abstract
Communication is a process whereby social actors transfer or share symbolic content via media. The evolution of media has successively shaped societies as oral, scribal, print, electronic, and digital. Academic research on the effects of communication focuses on transmission, integration, persuasion, gratification, and cultivation.
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