Chapter 11

Service Adoption

Tomi T Ahonen

Tomi T Ahonen

Independent Consultant, UK

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Timo Kasper

Timo Kasper

Observer Finland, Finland

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Sara Melkko

Sara Melkko

Independent Expert, Germany

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First published: 02 July 2004

Summary

This chapter contains sections titled:

  • S-curves

  • Where is the saturation level?

  • Business or residential

  • Early adopters

  • Mass market

  • The early eight

  • Beyond the adoption

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