Volume 41, Issue 4 pp. 853-855
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Market Behavior and Executive Action: A Functionalist Approach to Marketing Theory, Wroe Alderson. Homewood, Ill.: Richard D. Irwin, Inc., 1957. Pp. viii, 487. $7.00

Glen H. Mitchell

Glen H. Mitchell

Ohio State University

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First published: 01 November 1959
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