Volume 5, Issue 1 pp. 29-36
RESEARCH PAPER

Consumer and carer views of Australian community pharmacy practice: awareness, experiences and expectations

Sara S. McMillan

Corresponding Author

Sara S. McMillan

Griffith Health Institute, School of Human Services and Social Work, Griffith University, Logan, Queensland, Australia

Correspondence: Sara McMillan, Griffith Health Institute, School of Human Services and Social Work, Griffith University, University Drive, Room 2.15, Building L08, Meadowbrook, Logan, Qld 4131, Australia.

E-mail: [email protected]

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Fiona Kelly

Fiona Kelly

School of Human Services and Social Work, Griffith University, Logan, Queensland, Australia

Centre for Applied Health Economics, Griffith Health Institute, Griffith University, Logan, Queensland, Australia

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Adem Sav

Adem Sav

Griffith Health Institute, School of Human Services and Social Work, Griffith University, Logan, Queensland, Australia

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Michelle A. King

Michelle A. King

School of Pharmacy, Griffith University, Gold Coast, Queensland, Australia

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Jennifer A. Whitty

Jennifer A. Whitty

School of Pharmacy, Faculty of Medical and Health Sciences, University of Auckland, Auckland, New Zealand

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Amanda J. Wheeler

Amanda J. Wheeler

Griffith Health Institute, School of Human Services and Social Work, Griffith University, Logan, Queensland, Australia

Centre for Applied Health Economics, Griffith Health Institute, Griffith University, Logan, Queensland, Australia

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First published: 12 December 2013
Citations: 26

Abstract

Objectives

To explore consumer awareness, experience and expectations of Australian community pharmacy practice, from the perspectives of consumers with chronic health conditions, carers or both.

Methods

Semi-structured in-depth interviews were undertaken in four diverse regions of Australia. The constant comparison method was used for analysis purposes.

Key findings

Ninety-seven interviews were conducted. Participants had limited understanding regarding the role of community pharmacy staff and the Pharmaceutical Benefits Scheme (PBS). Pharmacists were viewed primarily as medication suppliers, and the services provided by pharmacy, such as Home Medication Reviews, are predominantly unknown. Confusion still exists with respect to generic medications, medication pricing and how the PBS safety net system works.

Conclusions

There is public uncertainty about specific aspects of Australian pharmacy practice. This is despite the introduction of newer professional services targeting chronic health conditions and extensive marketing campaigns involving pharmacy. If community pharmacy is to better assist consumers with chronic conditions, there needs to be improved community awareness of the professions current scope of practice and the system it works within.

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