Volume 45, Issue 3 pp. 358-371
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Accounting for Intangible Assets: There is Also an Income Statement

STEPHEN H. PENMAN

STEPHEN H. PENMAN

At the Columbia Business School, Columbia University

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First published: 10 September 2009
Citations: 97

Stephen H. Penman ([email protected]) is Professor of Accounting at the Columbia Business School, Columbia University.

Abstract

Accounting is often criticized for omitting intangible assets from the balance sheet. This paper points out that the omission is not necessarily a deficiency. There is also an income statement, and the value of intangible (and other) assets can be ascertained from the income statement. Thus, calls for the recognition of ‘intangible assets’ on the balance sheet may be misconceived. The paper lays out the property whereby the income statement corrects for deficiencies in the balance sheet. It then explores the case where the income statement perfectly corrects for a deficient balance sheet and the case where it does so imperfectly. In the latter case, the paper then asks whether accounting in the balance sheet—by capitalization and amortization of intangible assets or carrying them at fair value—could remedy the deficiency in the income statement (or makes it worse). The investigation involves an analysis and valuation of Microsoft Corporation and Dell Inc., two companies presumed to posses a good deal of ‘intangibles assets’. The paper is instructive, not only to those concerned with accounting issues but also to analysts attempting to value firms, like Microsoft and Dell, with assets missing from the balance sheet.

Many commentators view the omission of ‘intangible assets’ from balance sheets as a glaring deficiency. They ask: How can accountants report a balance sheet that omits important assets like brands, distribution and supply chains, knowledge, human capital, and organization capital, particularly when value in modern firms comes more from these assets than from the tangible assets on the balance sheet? The complaint reached a crescendo during the 1990s as technology and internet firms identified with these types of ‘assets’ came to the market with high price-to-book ratios. While diminuendo followed as the perceived intangible assets for many of these firms seemingly evaporated, the accounting for intangible assets continues as a significant research area. Indeed, the current trend towards booking more value to the balance sheet with fair value accounting involves many of the same issues.

This paper provides a perspective that I hope is not only helpful to researchers grappling with accounting issues, but also to analysts who use financial statements to value firms with so-called intangible assets. The main point of the paper simply reminds us that accounting reports not only a balance sheet but also an income statement. The value of assets can be ascertained from the income statement as well as a balance sheet, so the issue of accounting for intangible assets in not necessarily a balance sheet problem. Indeed, there is no accounting problem if the income statement informs about the value. If it does so imperfectly, the research question involves asking if and how accounting for intangible assets in the balance sheet can ameliorate the problem. Calls for recognition of intangible assets on balance sheets may be misconceived; they fail to understand the structure of accounting under which articulated income statements and balance sheets work together to indicate firm value, and each statement can correct for the deficiencies in the other.

Before expanding on this theme, we make a number of preliminary points that bear on how accounting might handle intangible assets.

PRELIMINARY POINTS

‘Intangible Asset’ Is a Speculative Notion

Intangible assets differ from tangible assets not just because they lack physical appearance but also because they are not identifiable such that contracts can be written on them for delivery. Explicit legal rights like patents and copyrights, and possibly brands, are exceptions (and these are booked to the balance sheet if purchased, as with any other asset), but ‘customer relationships’, ‘organization capital’, ‘knowledge assets’, ‘human capital’ and the like are not specific enough for a market price ever to be observed for them. A conjectured value of a conjectured asset that can never be validated with a market price is inherently speculative; value is in the mind of the beholder. This was so for the ‘intangible assets’ conjectured in the 1990s bubble for which there was no subsequent manifestation. Accounting runs into trouble when speculative, conjectured values enter the financial statements, more so when the asset's existence itself is conjectural. Indeed, the term intangible asset can just be a cover for speculation or even fantasy; the existence of assets can be promoted simply by developing attractive language.

In the speculative 1920s, accountants wrote up asset values in balance sheets for perceived value, but woke to the crash of 1929 accused of ‘putting water in the balance sheet’. The subsequent advent of the Securities and Exchange Commission in the United States led to a sixty-year regime where such accounting was a no-no. This outlook was reinforced by fundamental analysts of the time, Benjamin Graham and his adherents. Graham followed a dictum in investing: Separate what you know from speculation and anchor on what you know. To the accountants: Don't put speculation into the financial statements; tell me what you know—what I can anchor on—but leave the speculation to me, the analyst. The accountant reports what he or she knows from transactions: If an (intangible) asset is identified in a transaction, book it, but do not book it in response to speculation about its existence.

History repeats. In the speculative 1990s, accounting ‘for the industrial age’ (where value was said to have come from tangible assets) came under challenge, accused of failing to adapt to the ‘information age’ (where value is said to come from intangible assets). But this time accounting authorities largely stood firm against water in the balance sheet. With the bursting of the 1990s bubble and the erosion of market value attributed to intangible assets, ‘industrial age accounting’ now looks sensible; waiting until a firm makes a sale to add value to the balance sheet is not such a bad idea after all. It's what we know, as evidence of value. (The point should be considered by those advocating more fair value accounting in the balance sheet.)

Those who advocated intangible asset accounting in the 1990s often referred to the high price-to-book ratios as justification. Graham, I think, would turn in his grave. For the fundamentalist, accounting serves to inform about the prices of firms. It should be developed independently of prices, not inferred from prices. Only then can accounting challenge prices. In the fundamentalists' view, accounting should challenge entrepreneurs, management, and analysts who claim that firms possess intangible assets.

‘Intangible Assets’ Involve Using Assets Jointly

Most intangible assets are not stand-alone assets that can be valued on a balance sheet independently of other assets; rather, their value comes from producing cash flow streams jointly with other assets. Brands, distribution networks, and customer relationships work together to produce value at the Coca-Cola Company, and they cannot work without tangible assets such as delivery trucks and bottling plants. ‘Knowledge capital’ is employed with productive processes, marketing, and management, and cannot work without tangible assets. ‘Organization capital’ involves the organization of assets to be used jointly. Indeed, it is the firm that is the asset; the firm is an organization of assets designed to gain competitive advantage, and the entrepreneurial idea that translates to a business plan for organizing the assets is the source of value. Listing an intangible asset on a balance sheet as separately identified is suspect, let alone putting a separate dollar number on it.

The point, of course, applies to all assets on the balance sheet apart from those (like cash and near-cash assets) with separable value (whose liquidation does not affect the value of the remaining assets). Totalling dollar numbers for assets separately listed (‘total assets’) cannot report joint value. The balance sheet is not a place to report the value of intangible assets or indeed tangible assets. Recording intangible assets at historical cost, as with tangible assets, is an open issue to which we will return.

MAIN POINT: THERE IS ALSO AN INCOME STATEMENT

If it is impossible to get a summary value number from the balance sheet, is accounting information useless for inferring the value of intangible assets? No; there is also an income statement. Even though intangible assets are missing from the balance sheet, earnings from intangible assets flow through the income statement. Value can be established by measuring the asset value directly but also by capitalizing the earnings from the asset. For example, the value of a stand-alone rental building can be ascertained from the market price of the building (a stock valuation) or from the rents that the business yields (a flow valuation). When one cannot determine a stock valuation (a balance sheet valuation), one turns to the flow (an income statement valuation). The value of Coca-Cola's brand in not on the income statement, but earnings from the brand are in the income statement. Even with a price-to-book of about 6 because of the missing brand asset in the balance sheet, the Coca-Cola Company is readily valued from its income statement.

There is another important point in turning to the income statement. While the balance sheet cannot yield a summary number that reports the value of using assets jointly, the income statement does (at least in principle): Earnings is the accounting measure of value added from employing tangible assets along with entrepreneurship, brands, knowledge, organizational capital, and so on. This is the brilliance of accounting: rendering a performance measure from organizing assets under a business plan. With this summary measure, there is no need to identify intangible assets (or even to ask if they exist); one just observes earnings generated by the business plan.

The point that earnings give the value of intangible assets is implicitly acknowledged in statements of those who claim the existence of intangible assets. Speculators in the 1990s pointed to price-to-book ratios, but writers on intangible assets often point to earnings performance to infer those assets. The paper on ‘Organization Capital’ by Lev et al. in this issue is an example. Organization capital at Wal-Mart, Microsoft, Southwest Airlines, Intel and Dell is recognized because these firms have had very good earnings performance. Indeed, the paper proceeds to estimate the value of organization capital from sales and expenses in the income statement. One of course seeks to understand the source of good performance, but attributing earnings performance to organization capital is by fiat (without cause and effect demonstrated); one is simply observing firm performance as reported in earnings, whatever the cause, and calling it something else.

One thinks usefully of identifying assets with ex ante value, capable of producing future earnings, not something after the fact that restates ex post performance as an asset. One would be reluctant to claim that intangible assets existed when Wal-Mart, Dell and so on were start-ups or if they had proceeded to make losses. Indeed, while commentators in the 1990s assailed ‘industrial age accounting’ for ignoring the intangible assets of internet stocks, the derided accounting reported serial losses for these firms that turned out to predict their demise. These firms failed; negative earnings were an indication of the absence of intangible assets. The accounting played its role of challenging the speculators.

Some formality follows to crystallize these ideas.

THE INCOME STATEMENT MITIGATES POOR BALANCE SHEETS

In what follows, the analyst is viewed as valuing equity, but the ideas apply to any asset, in particular the firm (enterprise) with so-called intangible assets. (Value of the firm = Equity value + Value of net debt.)

The balance sheet approach to valuation infers value from book value on the balance sheet:

image(1)

Accordingly, balance sheet accounting attempts to construct balance sheets that are indicative of value. Such accounting and valuation typically works for cash equivalents but not for business assets and equity value, for reasons above. However, if one expects no subsequent earnings growth, value can also be inferred by capitalizing forward earnings:

image

Here r is the required return. If current earnings are a sufficient indicator of forward earnings (because there is no expected earnings growth),

image(2)

A core accounting concept takes the balance sheet out of the picture: the cancelling error property. Provided that earnings are comprehensive (clean-surplus) earnings, it is always true that

image(3)

where P is equity price, B is the book value of equity, and d is dividends, but the equation applies to any asset.

This equation relating stock returns to earnings says that omission of value from the balance sheet does not matter if the error on the balance sheet, PB, at the end of an accounting period is the same as that in the beginning; the errors cancel. In this case, the expected stock return equals expected earnings and, as value is always equal to the expected stock return capitalized at the rate, r (under the no-arbitrage condition), value is also equal to capitalized expected earnings. Valuation tolerates accounting error in the balance sheet if that error is constant.

We teach the cancelling error property in introductory accounting courses by pointing out that it does not matter whether one capitalizes R&D expenditure (and subsequently amortizes it) or expenses it immediately, provided there is no growth in R&D expenditure. Even though it is perceived to be ‘wrong’ to leave R&D investment off the balance sheet, the balance sheet errors from expensing immediately cancel, leaving earnings unaffected. More generally, the omission of assets from the balance sheet is mitigated by the income statement and cancelling errors.

CAN THE BALANCE SHEET MITIGATE POOR INCOME STATEMENTS?

Having understood that putting an intangible asset on the balance sheet adds nothing when there is no growth in that asset, it follows that recognizing an intangible asset on the balance sheet can only be helpful if there is growth. Again we know from our introductory accounting that, while expensing R&D does not affect earnings relative to R&D capitalization when there is no growth, growth in R&D depresses earnings if the R&D is expensed. The stock return-earnings equation (3) says that this introduces a change in premium; that is, errors in the balance sheet do not cancel (the premium over book value widens). The accounting produces error in both book value and earnings; the task of correcting these errors is left to the analyst.

If intangible asset research is to focus on the balance sheet, the question is whether correction of the balance sheet error (by booking intangible assets) mitigates the error in earnings as a basis for valuation. Can accounting resolve the problem, or must it be left to the analyst to add value for intangibles? Below are some issues to consider in pursuing this research question:

1: For the reasons in the preamble, booking the value of intangible assets on the balance sheet is quite doubtful if value comes from using assets jointly. Even if identifiable, any valuation is likely to be speculative.

2: Reporting speculative, fuzzy numbers on the balance sheet can damage earnings as an indicator of value rather than ameliorating the error in earnings. By the clean-surplus relation, earnings is the difference in book value (adjusted for net dividends), so errors in measurement of book value (net assets) is magnified in earnings; the error in earnings is affected by the random errors in both the beginning and ending book value. (One would strictly be worse off in the no-growth case, by adding error to beginning and ending book values that would otherwise cancel.)

3: If one rules out intangible assets on the balance sheet at estimated (speculative) value, one is left with the question of whether they should be booked at historical cost and then amortized. This is more familiar ground to the accountant and well worth further research. As capitalization makes no difference in the no-growth case, the issue is whether earnings in the growth case is more informative with capitalization. Here are some considerations:

First, isolating the cost of intangible assets that are hard to identify (like organizational capital, knowledge capital and the like) is likely to be difficult. Not only are current earnings affected by any imprecision (as expenses capitalized would otherwise be in earnings), but future earnings will be affected by the amortization of fuzzy numbers. The spectre of earnings management—shifting expenses to the balance sheet from the income statement—arises. Capitalization of observable expenditures on R&D and brand building through advertising is more straightforward. Resolving when and how expenditures on non-tangible assets might be capitalized is a promising area of research.

Second, even if historical cost can be identified with integrity, establishing an amortization schedule would typically be quite speculative. Unlike purchased patents and copyrights that have definite lives and tangible assets with estimable lives, the life of more sublime intangible assets is very uncertain, as is the pattern of economic benefits for matching costs against revenue over time. Fuzzy amortization expense may well destroy earnings as a basis for valuation and thus make accounting less informative about value. The experience with amortizing purchased goodwill (before the new accounting that requires impairment) speaks to the issue. Analysts routinely added back amortization expense, seen as arbitrary, implicitly rejecting accountants' attempts to deal with intangible valuation in this way. The analysts said: Leave the speculation to us. Solving the amortization issue with impairment testing (as with the new requirements for goodwill) is fraught with difficulties. Ascertaining the impaired value of an intangible is problematic, though one could look to triggering events like failure to get government approval for a drug. In general, the experience with one-time charges has been unsatisfactory; they are seen as obscuring the profitability picture and subject to abuse with earnings management. It is an open research question as to whether they improve the ability of earnings to indicate value.

These points aside, the issues around capitalization and amortizing are the most encouraging for accounting research. It is on this point that Lev et al. (2009) are most interesting: Their analysis involves capitalizing and amortizing selling, general and administrative expenses (SG&A) and also an abnormal profit measure. For identifiable expenditures, research might focus on developing amortization schedules (for R&D, for example) that capture the economics. That might be feasible in the case of an established firm with a long history of payoffs to R&D. However, the established firm is likely to report earnings that are quite informative (with cancelling errors) under an immediate expensing rule, so changing the accounting may not be effective. For a start-up R&D firm, where earnings are less informative, the specification of an amortization schedule (and even the assessment of any future benefits at all) is much trickier.

As benefits to intangible assets are so speculative, the accountant might well fall back on the advice of the fundamentalist: Don't put speculation in the financial statements; tell me what you know, but leave the speculation to me, the analyst. The advice says that the accountant has no comparative advantage in handling speculation. That division of labour is assigned to the analyst with his or her deep knowledge of the business and the industry.

Accounting is utilitarian, so the accounting research question is one of developing accounting that handles intangible assets in a way that helps rather than hinders the analyst who wishes to value the firm. The standard residual earnings model, expressed in its short form here, explains how an analyst estimates value from book value and earnings. With Earningst+1 set equal to Earningst,

image(4)

The growth rate here, g, is the expected growth rate for residual earnings (in the numerator) which, in turn, comes from the growth in the book value (net assets) and the earnings they generate. Penman (1997) shows that the growth rate, g, is determined (solely) by the errors in the book value and earnings relative to their benchmarks in equations (1) and (2). That is, growth in residual earnings is actually an accounting phenomenon produced by earnings and book value that differ from those which directly indicate value. If the accounting has balance sheet errors (such that value ≠ book value) but those errors cancel, as in the stock return equation (3), g= 0, and the valuation is based solely on earnings. If in addition to balance sheet errors there are errors in the earnings such that equation (2) does not hold, g≠ 0 and the amount of g is determined by the size of the two errors.

Significantly, we observe that analysts in practice forecast earnings and earnings growth. Forecasting is speculation and analysts step in to add speculative growth to the accounting when the accounting is incomplete. The picture is quite consistent with the view of the fundamentalists. Benjamin Graham saw expected growth as the most speculative part of a valuation. As an investor he was most careful in handling growth, but he saw it as something to be handled by the analyst, not the accountant.

This picture focuses the research question: Can accounting be utilized or modified to supply the g (perhaps through reporting line items that aid additional financial statement analysis) or is the determination of the growth rate for residual earnings best left to the analyst?

What follows are two cases which show how an analyst handles the valuation of firms with intangible assets. The first is Microsoft Corporation, to which commentators attribute intangible assets in large doses. The second is Dell Inc., a firm to which a significant organization capital asset is attributed by Lev et al. (2009).

HANDLING INTANGIBLE ASSETS WITH ACCOUNTING INFORMATION

Microsoft Corporation

After publishing its annual report for fiscal year ending June 2008, Microsoft traded at $25 per share or $228,775 million. With book value of $36,286 million, the market saw considerable value, $192,489 million, missing from the balance sheet (the price-to-book ratio is 6.3). The book value of $36,286 million was made up of $12,624 million of net operating assets (enterprise book value) and $23,662 million of cash and near-cash investments (and no financing debt). The latter are separable, marked to market, and are typically considered to be carried at their value. The income statement for 2008 reported interest income on the cash and near-cash assets of $846 million (after an allocation of tax) and after-tax income from the business of $16,835 million, for total net income of $17,681 million.

These accounting numbers are summary numbers from the financial statements and presumably one would gather more information with a full financial statement analysis. But how far can we go towards a valuation with just these few numbers? Applying residual earnings valuation as if there were no expected growth (no errors in earnings),

image

The risk-free rate at the time was about 4 per cent and finance web sites were giving Microsoft a beta of about 1.0. With a typical risk premium for a beta of 1.0 of 5 per cent, a reasonable required return for the enterprise (the weighted-average cost of capital, WACC) is 9 per cent. The equity value, calculated from the summary income statement and balance sheet numbers is (in millions of dollars),

image

Note that the valuation forecasts 2009 enterprise income as being the same as that reported for 2008 and the capitalization at 9 per cent forecasts a perpetuity at that level. Thus we are only using information in the financial statements, strictly. One can quibble about the appropriate required return, but the point is clear: While considerable value is missing in the balance sheet, the accounting that includes earnings explains almost all the value that the market sees. Of course, this is not to dismiss the research question: Can accounting be designed to do an even better job? But it does serve to say that accounting, as practised, does not do as poor a job as those who insist on intangible asset accounting imply.

Of course, the market price could be a misprice, so the validation is not emphatic. But history would suggest that the accounting numbers would have provided a strong challenge to mispricing: In the bubble years when Microsoft was trading at up to $60 (on a post-split basis) and very high multiples, the accounting valuation was much lower than the market price. Rather than the market price suggesting that the accounting was ignoring intangible assets, the accounting (which reflected the value of intangible assets through earnings) would have suggested that the market was mispricing those assets. While after-the-fact observations are dangerous, subsequent experience suggests that investors who shunned intangible asset stocks such as Microsoft, Cisco Systems, Intel, Dell and the like in the 1990s fared considerably better than those who purchased the stocks because they had ‘intangible assets’.

The valuation above can be criticized because it does not incorporate the expected growth rate in equation (4). But the core question is whether better accounting can supply this or whether it is best left to the analyst. It is a fascinating question, because (as noted) growth is an accounting phenomenon due to errors in earnings and book value. Note, however, that financial reports do not report just earnings and book values; they also report more detailed financial information in line items and, over time, historical sales, earnings and book value growth rates. This information can be exploited with financial statement analysis. For a market price of $25 for Microsoft, the growth rate implied (that reverse engineers the residual earnings model) is 0.84 per cent. The analyst challenges this implied growth rate using further financial statement analysis and other information.

Dell Inc.

Dell, the computer manufacturer, is said to have valuable organization capital. Are its financial statements deficient because this nominated asset is not on the balance sheet?

Table 1 shows the balance sheet for Dell for fiscal year 2008, reformulated to separate assets in the business from the net financial assets consisting of cash and near-cash assets less financing debt.

Table 1.
DELL INC., COMPARATIVE BALANCE SHEET, 2008, REFORMULATED (in millions of dollars)
2008 2007
Enterprise book value
Enterprise assets
Working cash 40 40
Accounts receivables 5,961 4,622
Financing receivables 2,139 1,853
Inventories 1,180 660
Property, plant and equipment 2,668 2,409
Goodwill 1,648 110
Intangible assets 780 45
Other assets 3,653 3,491
18,069 13,230
Enterprise liabilities
Accounts payable 11,492 10,430
Accrued liabilities 4,323 5,141
Deferred service revenue 5,260 4,221
Other liabilities 2,070 23,145 647 20,439
Net enterprise assets (5,076) (7,209)
Net financial assets
Cash equivalents 7,724 9,506
Short-term investments 208 752
Long-term investments 1,560 2,147
9,492 12,405
Short-term borrowing (225) (188)
Long-term debt (362) (569)
Redeemable stock (94) 8,811 (111) 11,537
Common shareholders' equity inline image inline image

Trading at $20 per share or an equity market capitalization of $41,200 million at the time, the market attributed considerable value to Dell over the book value of $3,735 million (a price-to-book of 11). The missing balance sheet value could readily be attributed to the enterprising way Dell organizes its business (direct-to-customer delivery, just-in-time inventory, outsourcing of production, and innovative supply chains). But putting an organization capital asset on the balance sheet could be redundant: The balance sheet, presented in the form here, actually highlights these features. Relative to $61.1 billion in sales, accounts receivable is low (direct-to-customers yields cash in advance), inventory is low (just-in-time), and property, plant and equipment is low (outsourcing). The low enterprise asset values mean that shareholders need invest less to get value. But the big feature of the balance sheet is the negative net enterprise assets—$5,076 million in 2008. This negative number is due, not only to the low investment in assets but to the large enterprise liabilities. In managing its supply chain, Dell is able to get suppliers to accept deferred payment (such that accounts payable and accrued expenses are high) and attracts customers to pay in advance (producing deferred revenues).

The negative net enterprise assets means that there is even more value (from the business) missing from the balance sheet than the 11 price-to-book ratio would suggest; the shareholders' equity is positive only because Dell holds $8,811 million in net financial assets. Does this make the accounting even more deficient? No, because there is also an income statement. That statement reports enterprise income (after tax) of $2,618 million. Calculating residual income from the enterprise (value added over book value at the beginning of the year) using a required return on 10 per cent,

image

(in millions of dollars). Dell's residual income is actually larger than its income. This is because Dell adds value with earnings of $2,618 million, but also from organizing its business with negative net enterprise assets. The value of the organization asset is reflected in the accounting. That organization means that Dell effectively runs a float and that float means that shareholders, rather than investing in the business, can withdraw from the business and invest elsewhere: Rather than investment being charged at the required return to reduce residual income, the component of the residual income calculation, $720.9 =−(0.10 ×−7,209) million, is the value that shareholders add from investing the float at 10 per cent. (Dell's large, yearly stock repurchases are in part the flow to shareholders out of this float.)

Incorporating the residual income into a valuation with no growth,

image

or $18.02 per share. This is lower than the market price of $20, but the point is that much of the value of organization capital in the market price is in the accounting. The missing value in the accounting must come from expected growth, and that growth (in residual income) must come from growth in enterprise income or growth in the float from the way the business is organized. The challenge for research into the accounting for intangibles is to ask whether the extra $2 in value can be elicited by better accounting or whether it should be left to the analysts to speculate about.

CONCLUSION

This paper challenges both the perception that accounting ignores the value of intangible assets and the prescribed remedy of booking intangible assets to the balance sheet. The paper explains how rich accounting can be, even with the omission of intangible assets from the balance sheet. The reason is that there is also an income statement that remedies deficiencies in the balance sheet. The examples with Microsoft and Dell, two companies to whom intangible assets are often attributed, demonstrate that accounting, handled appropriately, is not backward looking, but reports forward looking information from which value can be estimated.

Of course, income statements may not always be as rich as those for seasoned firms like Microsoft and Dell. Indeed, for a start-up reporting losses, the accounting can be quite uninformative. But one has to ask whether there is an accounting solution that solves the problem. A start-up is the most speculative of firms, possibly with no product developed yet from its R&D, no government approval for its drug, and no sales. Guessing the likely outcome for these firms and putting it into the balance sheet (or even capitalizing expenditures) would be very speculative accounting. I tell my students who ask how to value a start-up biotech: Go and get a PhD in biochemistry; it is not an issue that accounting can solve.

The paper aims not to discourage research into accounting for intangible assets, but to put it in perspective. As with any accounting research, the researcher needs to start with an understanding of how accounting works to indicate value, and focus on the balance sheet alone is misconceived. The issue of capitalization and amortization of expenditures on intangible assets is very much alive, but developing amortization schedules that improve rather than damage earnings is a challenge.

Research might also focus on financial statement analysis—the analysis of balance sheet and income statement line items—and combining that analysis with other non-accounting information to forecast earnings growth. In so doing, research helps the analyst to whom the task of speculation falls. The Lev et al. (2009) paper is really a financial statement analysis utilizing sales, expenses, and property, plant and equipment, along with other information on employees and peer performance to forecast future sales and operating income growth. The financial statement analysis looks promising. However, placing a label ‘organization capital’ on the financial statement analysis measure extracted adds little, for no cause and effect is documented.

Intriguingly, though, the Lev et al. (2009) measure involves some capitalization and amortization (of SG&A expense). Capitalizing and amortizing is an accounting issue, not an analysis issue. Isolating the contribution of this accounting to the forecast of growth (from financial statement analysis components of the measure) would be very helpful to those involved in research into accounting for intangibles.

As most of the research on intangibles focuses on the valuation of intangible assets, this note takes a valuation approach for evaluating the accounting issues. There may well be other issues (stewardship of assets, control and planning) where the accounting for intangibles should be approached differently.

Footnotes

  • 1 The statement implicitly criticizes fair value accounting for non-separable individual assets and liabilities used jointly. But it also provides an explanation of why separable assets, like marketable securities, could be fair valued. See Nissim and Penman (2008) for elaboration.
  • 2 See Penman (2010, p. 500) and the Appendix B to Nissim and Penman (2008) for a demonstration.
  • 3 Balance sheet valuation and income statement valuation are modeled in Ohlson and Zhang (1998). The Ohlson (1995) valuation model is a weighted average of the two.
  • 4 This equation first appears in Easton et al. (1992), but textbooks of old used to discuss the cancelling error property. The equation is derived as follows. The ‘clean-surplus’ equation forces the articulation of earnings, book value, and net dividends:
    image

    image

    image
  • 5 The reader can demonstrate this by working through the accounting from investing $100 in R&D each year that generates sales of $150 in each of the subsequent three years (say), with the R&D amortized over three years under the capitalization regime. Once steady state is reached in the balance sheet (constant sales and book values), earnings are the same for both regimes. Penman (2010, Chapter 16) provides an example, and extends the example to the case where there is growth.
  • 6 Peasnell (2006) makes this point with respect to fair value accounting.
  • 7 Kovacs (2004) also finds that treating SG&A as an asset indicates future benefits.
  • 8 In this case, equation (4) is equivalent to equation (2). Restating equation (4) for g= 0,
    image

    As this valuation holds in the case of balance sheet errors that cancel, one sees that the introduction of g in equation (4) is due to errors in earnings as well as errors in the balance sheet.
  • 9 Feltham and Ohlson (1995) show how conservative accounting (that keeps assets off the balance sheet) induces growth in residual earnings. Penman (2010, Chapter 16) has examples showing how growth in investment produces growth in residual earnings when assets are not booked to the balance sheet.
  • 10 See Graham (1973, pp. 315–16) and Penman (2006).
  • 11 See Penman (2010, Chapter 14) for financial statement analysis that elicits growth rates for valuation. An example there (and in Appendix B of Nissim and Penman, 2008) shows how the historical sales growth rate for Coca-Cola Company yields a valuation close to the market price.
    • The full text of this article hosted at iucr.org is unavailable due to technical difficulties.