Volume 32, Issue 6 pp. 20-24
Article
Full Access

The myth of unified EC product standards

Nittaya Wongtada

Nittaya Wongtada

NITTAYA WONGTADA, PH.D., is assistant professor of marketing.

Search for more papers by this author
John M. Zerio

John M. Zerio

JOHN M. ZERIO, PH.D., is assistant professor of marketing at Thunderbird (American Graduate School of International Management).

Search for more papers by this author
Joseph T. Huber

Joseph T. Huber

JOSEPH T. HUBER is an MIM Candidate at Thunderbird.

Search for more papers by this author
First published: May/June 1991

Abstract

Although unified standards are likely to allow easier access to the multiple markets in the EC, compliance with the standards may not be so easy. Even more complex standards have evolved as a negative consequence of the intensive bargaining between the Member States in the course of developing unified standards.

The full text of this article hosted at iucr.org is unavailable due to technical difficulties.