Volume 33, Issue 1 e5692
SPECIAL ISSUE PAPER

Opinion leaders' detection in dynamic social networks

Wided Oueslati

Wided Oueslati

BESTMOD, Institut Supérieur de Gestion, University of Tunis, Tunis, Tunisia

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SeifAllah Arrami

SeifAllah Arrami

Ecole Supérieure de Commerce de Tunis, University of Manouba, Manouba, Tunisia

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Zeineb Dhouioui

Zeineb Dhouioui

BESTMOD, Institut Supérieur de Gestion, University of Tunis, Tunis, Tunisia

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Marwa Massaabi

Corresponding Author

Marwa Massaabi

BESTMOD, Institut Supérieur de Gestion, University of Tunis, Tunis, Tunisia

Correspondence Marwa Massaabi, BESTMOD, Institut Supérieur de Gestion, University of Tunis, Tunis, Tunisia.

Email: [email protected]

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First published: 14 April 2020
Citations: 30

Summary

Social media networks have revolutionized the way users interact and express their opinion. Obviously, identifying opinion leaders has a widespread applicability. For instance, by detecting leaders, companies can manipulate the public opinion. However, this task is challenging due to the complexity and the ceaseless change of the social networks structure. Yet, existing opinion leaders 'detection methods have essentially focused on static social graphs neglecting the temporal characteristics. Therefore, the necessity of identifying opinion leaders seems to be more and more crucial. In this context, we present a new approach for detecting opinion leaders based on analyzing online community interactions and dealing with the dynamic aspect of social networks. The experiments are performed on real data and the comparison of the proposed approach with commonly used approaches showed a good performance.

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