Color design of cigarette packaging for reducing smoking rate in youth

Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teenage consumers' disgust and apply them to cigarette packaging, which ultimately reduces the desire of purchasing and the smoking rate of young people. First, there were two ways to acquire color schemes. One was to extract the color schemes that can make teenagers disgust and keep them away from cigarette by association of psychological adjectives. The other way was to match achromatic colors with the chromatic colors that teenagers dislike in the questionnaire of 126 colors. Finally, eye movement experiment was used to verify the acquired color schemes meet the expected objectives of this study. A new idea to reduce the smoking rate of teenagers was proposed, and a method for the color design of cigarette packaging was provided.