A review of business models for decentralised renewable energy projects
Corresponding Author
Athena Piterou
Sustainability, Technology and Innovation Research (STIR), Greenwich Political Economy Research Centre, Faculty of Business, University of Greenwich, London, UK
Correspondence
Athena Piterou, Old Royal Naval College, University of Greenwich, Park Row, London SE10 9LS, UK.
Email: [email protected]
Search for more papers by this authorAnne-Marie Coles
Sustainability, Technology and Innovation Research (STIR), Greenwich Political Economy Research Centre, Faculty of Business, University of Greenwich, London, UK
Search for more papers by this authorCorresponding Author
Athena Piterou
Sustainability, Technology and Innovation Research (STIR), Greenwich Political Economy Research Centre, Faculty of Business, University of Greenwich, London, UK
Correspondence
Athena Piterou, Old Royal Naval College, University of Greenwich, Park Row, London SE10 9LS, UK.
Email: [email protected]
Search for more papers by this authorAnne-Marie Coles
Sustainability, Technology and Innovation Research (STIR), Greenwich Political Economy Research Centre, Faculty of Business, University of Greenwich, London, UK
Search for more papers by this authorAbstract
The diffusion of renewable energy technologies has often been suggested as a means to reduce the emission of greenhouse gases, but emphasis tends to be placed on large scale projects. Adoption of renewable energy at the local level provides opportunities for both distributed energy schemes and domestic microgeneration. However, alternative models of ownership, governance and operation are not well developed. Locally managed energy solutions need to respond to varied end users' requirements to ensure that needs are met, so understanding of different types of end users is a prerequisite to the development of robust business models. This paper presents a review of existing models of decentralised energy generation in which actors such as community groups, energy cooperatives, charities and municipalities participate as owners and coproducers. End users can become involved in the design, development and delivery of energy services in a variety of ways. The focus is active user engagement through coconstruction, coproduction and coprovision of energy services. The following categories will be reviewed with reference to current understandings of both sustainable entrepreneurship and social enterprise: (a) energy service companies (ESCos) as commercial actors that undertake management of these projects, (b) energy cooperatives and (c) municipal energy. This analysis is used to reflect on and refine understanding of the relationship between technical, financial and operational constructs in models of decentralised energy generation which can contribute to social and environmental gains.
REFERENCES
- Aiken, M., Cairns, B., & Thake, S. (2008). Community ownership and management of assets. Joseph Rowntree Foundation.
- Allen, S. R., Hammond, G. P., & McManus, M. C. (2008). Prospects for and barriers to domestic micro-generation: A United Kingdom perspective. Applied Energy, 85(6), 528–544. https://doi.org/10.1016/j.apenergy.2007.09.006
- Bauwens, T., Huybrechts, B., & Dufays, F. (2019). Understanding the diverse scaling strategies of social enterprises as hybrid organizations: The case of renewable energy cooperatives. Organization & Environment, 1086026619837126, 195–219. https://doi.org/10.1177/1086026619837126
- Becker, S., Kunze, C., & Vancea, M. (2017). Community energy and social entrepreneurship: Addressing purpose, organisation and embeddedness of renewable energy projects. Journal of Cleaner Production, 147, 25–36. https://doi.org/10.1016/j.jclepro.2017.01.048
- Bell, J.F., & Stellingwerf, J.J. (2012). Sustainable entrepreneurship: The motivations and challenges of sustainable entrepreneurs in the renewable energy industry. Unpublished MA Thesis, Jönköping International Business School.
- Bertoldi, P., Rezessy, S., & Vine, E. (2006). Energy service companies in European countries: Current status and a strategy to foster their development. Energy Policy, 34(14), 1818–1832. https://doi.org/10.1016/j.enpol.2005.01.010
- Bocken, N., Short, S., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42–56. https://doi.org/10.1016/j.jclepro.2013.11.039
- Boehnke, J., & Wüstenghagen, R. (2007). Business models for distributed energy technologies: Evidence from German clean tech firms. Academy of Management 2007 Annual Meeting.
- Bolton, R., & Hannon, M. (2016). Governing sustainability transitions through business model innovation: Towards a systems understanding. Research Policy, 45(9), 1731–1742. https://doi.org/10.1016/j.respol.2016.05.003
- Boza-Kiss, B., Toleikyté, A., & Bertoldi, P. (2019). Energy service market in the EU—Status review and recommendations 2019. Scientific and Technical Report. European ESCO Market Reports series. EUR 29979 EN, European Commission, doi:https://doi.org/10.2760/768, JRC118815.
- Brisbois, M. C. (2019). Powershifts: A framework for assessing the growing impact of decentralized ownership of energy transitions on political decision-making. Energy Research & Social Science, 50, 151–161. https://doi.org/10.1016/j.erss.2018.12.003
- Brown, D., Hall, S., & Davis, M. E. (2019). Prosumers in the post subsidy era: An exploration of new prosumer business models in the UK. Energy Policy, 135, 110984. https://doi.org/10.1016/j.enpol.2019.110984
- Brown, D., Hall, S., & Davis, M. E. (2020). What is prosumerism for? Exploring the normative dimensions of decentralised energy transitions. Energy Research & Social Science, 66, 101475. https://doi.org/10.1016/j.erss.2020.101475
- Choi, E., & Gray, R. (2008). The venture development processes of “sustainable” entrepreneurs. Management Research News., 31(8), 558–569. https://doi.org/10.1108/01409170810892127
10.1108/01409170810892127 Google Scholar
- Coles, A. M., Piterou, A., & Genus, A. (2016). Sustainable energy projects and the community: Mapping single-building use of microgeneration technologies in London. Urban Studies, 53(9), 1869–1884. https://doi.org/10.1177/0042098015581575
- Creamer, E., Eadson, W., Van Veelen, B., Pinker, A., Tingey, M., Braunholtz-Speight, T., … Lacey-Barnacle, M. (2018). Community energy: Entanglements of community, state, and private sector. Geography Compass, 12(7), e12378. https://doi.org/10.1111/gec3.12378
- Criado-Gomis, A., Cervera-Taulet, A., & Iniesta-Bonillo, M.-A. (2017). Sustainable entrepreneurial orientation: A business strategic approach for sustainable development. Sustainability, 9(9), 1667. https://doi.org/10.3390/su9091667
- Dale, A., Duguid, F., Garcia Lamarca, M., Hough, P., Tyson, P., Foon, R., … Herbert, Y. (2013). Co-operatives and sustainability: An investigation into the relationship. In International Co-operative Alliance. Available from. https://www.ica.coop/sites/default/files/attachments/Sustainability%20Scan%202013-12-17%20EN_0.pdf
- de Bakker, M., Lagendijk, A., & Wiering, M. (2020). Cooperatives, incumbency, or market hybridity: New alliances in the Dutch energy provision. Energy Research & Social Science, 61, 101345. https://doi.org/10.1016/j.erss.2019.101345
- Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of Business Venturing, 22(1), 50–76. https://doi.org/10.1016/j.jbusvent.2005.09.003
- Debor, S. (2014). The socio-economic power of renewable energy production cooperatives in Germany: Results of an empirical assessment. Wuppertal Papers, No. 187. http://nbn-resolving.de/urn:nbn:de:bsz:wup4-opus-53644
- DECC. (2014). Community energy strategy: Full report. Department of Environment and Climate Change. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/275163/20140126Community_Energy_Strategy.pdf
- Department of Business, Enterprise and Regulatory Reform. (2008). UK renewable energy strategy—Consultation. BERR.
- Devine-Wright, P., & Wiersma, B. (2013). Opening up the “local” to analysis: Exploring the spatiality of UK urban decentralised energy initiatives. Local Environment, 18(10), 1099–1116. https://doi.org/10.1080/13549839.2012.754742
10.1080/13549839.2012.754742 Google Scholar
- Ebrahim, A., Battilana, J., & Mair, J. (2014). The governance of social enterprises: Mission drift and accountability challenges in hybrid organizations. Research in Organizational Behaviour., 34, 81–100. https://doi.org/10.1016/j.riob.2014.09.001
- Ellsworth-Krebs, K., & Reid, L. (2016). Conceptualising energy prosumption: Exploring energy production, consumption and microgeneration in Scotland, UK. Environment and Planning a: Economy and Space, 48(10), 1988–2005. https://doi.org/10.1177/0308518X16649182
- Fawkes, S. (2007). Outsourcing energy management: saving energy and carbon through partnering. Gower Publishing, Ltd.
- Fellnhofer, K., Kraus, S., & Bouncken, R. (2014). The current state of research on sustainable entrepreneurship. International Journal of Business Research, 14(3), 163–172. https://doi.org/10.18374/IJBR-14-3.11
10.18374/IJBR-14-3.11 Google Scholar
- Ferris, J. M. (1984). Coprovision: Citizen time and money donations in public service provision. Public Administration Review, 44, 324–333. https://www.jstor.org/stable/976078, https://doi.org/10.2307/976078
- Fliess, S., & Kleinaltenkamp, M. (2004). Blueprinting the service company. Managing Service Processes Efficiently. Journal of Business Research, 57(4), 392–404. https://doi.org/10.1016/S0148-2963(02)00273-4
- Greco, A., & de Jong, G. (2017). Sustainable entrepreneurship: definitions, themes and research gaps. Centre for Sustainable Entrepreneurship, Working paper 1706, University of Groningen.
- Gregori, P., Wdowiak, M. A., Schwarz, E. J., & Holzmann, P. (2019). Exploring value creation in sustainable entrepreneurship: Insights from the institutional logics perspective and the business model lens. Sustainability, 11(9), 2505. https://doi.org/10.3390/su11092505
- Gui, E. M., Diesendorf, M., & MacGill, I. (2017). Distributed energy infrastructure paradigm: Community microgrids in a new institutional economics context. Renewable and Sustainable Energy Reviews, 72, 1355–1365. https://doi.org/10.1016/j.rser.2016.10.047
- Hall, D., Lobina, E., & Terhorst, P. (2013). Re-municipalisation in the early twenty-first century: Water in France and energy in Germany. International Review of Applied Economics, 27(2), 193–214. https://doi.org/10.1080/02692171.2012.754844
- Hannon, M. J., & Bolton, R. (2015). UK Local Authority engagement with the Energy Service Company (ESCo) model: Key characteristics, benefits, limitations and considerations. Energy Policy, 78, 198–212. https://doi.org/10.1016/j.enpol.2014.11.016
- Hannon, M. J., Foxon, T. J., & Gale, W. F. (2015). ‘Demand pull’ government policies to support Product-Service System activity: The case of energy service companies (ESCos) in the UK. Journal of Cleaner Production, 108, 900–915. https://doi.org/10.1016/j.jclepro.2015.05.082
- Hansmann, H. (1996). The ownership of enterprise. Harvard University Press.
- Heatherington, P. (2013). 4 December. Councils generate own power to take on the big six energy firms. Retrieved from. https://www.theguardian.com/society/2013/dec/04/councils-generate-own-power-big-six-energy-fuel-poverty
- Heras-Saizarbitoria, I., Sáez, L., Allur, E., & Morandeira, J. (2018). The emergence of renewable energy cooperatives in Spain: A review. Renewable and Sustainable Energy Reviews, 94, 1036–1043. https://doi.org/10.1016/j.rser.2018.06.049
- Hockerts, K., & Wüstenhagen, R. (2010). Greening Goliaths versus emerging Davids: Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship. Journal of Business Venturing, 25(5), 481–492. https://doi.org/10.1016/j.jbusvent.2009.07.005
- Holstenkamp, L., & Kahla, F. (2016). What are community energy companies trying to accomplish? An empirical investigation of investment motives in the German case. Energy Policy, 97, 112–122. https://doi.org/10.1016/j.enpol.2016.07.010
- Hörisch, J. (2015). The role of sustainable entrepreneurship in sustainability transitions: A conceptual synthesis against the background of the multi-level perspective. Administrative Sciences, 5(4), 286–300. https://doi.org/10.3390/admsci5040286
- Hostick-Boakye, S., & Hothi, M. (2011). Grow your own: how local authorities can support social enterprise. The Young Foundation. Available at: https://youngfoundation.org/wp-content/uploads/2012/10/Grow-Your-Own-How-local-authorities-can-support-social-enterprise-November-2011.pdf
- Hufen, J. A. M., & Koppenjan, J. F. M. (2015). Local renewable energy cooperatives: Revolution in disguise? Energy, Sustainability and Society, 5(1), 1–14. https://doi.org/10.1186/s13705-015-0046-8
- Huybrechts, B., & Haugh, H. (2018). The roles of networks in institutionalizing new hybrid organizational forms: Insights from the European renewable energy cooperative network. Organization Studies, 39(8), 1085–1108. https://doi.org/10.1177/0170840617717097
- Johnson, M. (2010). Seizing the white space: Business model innovation for growth and renewal. Harvard Business Press.
- Judson, E., Fitch-Roy, O., Pownall, T., Bray, R., Poulter, H., Soutar, I., … Mitchell, C. (2020). The centre cannot (always) hold: Examining pathways towards energy system de-centralisation. Renewable and Sustainable Energy Reviews, 118, 109499. https://doi.org/10.1016/j.rser.2019.109499
- Juravale, C., & Lewis, A. (2009). The role of championship in the mainstream of sustainable investment (SI): What can we learn from SI pioneers in the United Kingdom? Organisational Environment, 22(1), 75–98. https://doi.org/10.1177/1086026609333341
- Klein, S. J., & Coffey, S. (2016). Building a sustainable energy future, one community at a time. Renewable and Sustainable Energy Reviews, 60, 867–880. https://doi.org/10.1016/j.rser.2016.01.129
- Koirala, B. P., Koliou, E., Friege, J., Hakvoort, R. A., & Herder, P. M. (2016). Energetic communities for community energy: A review of key issues and trends shaping integrated community energy systems. Renewable and Sustainable Energy Reviews, 56, 722–744. https://doi.org/10.1016/j.rser.2015.11.080
- Laasch, O. (2018). Beyond the purely commercial business model: Organizational value logics and the heterogeneity of sustainability business models. Long Range Planning, 51(1), 158–183. https://doi.org/10.1016/j.lrp.2017.09.002
- Lam, W. (1996). Institutional design of public agencies and co-production: A study of irrigation associations in Taiwan. World Development, 24(6), 1039–1054. https://doi.org/10.1016/0305-750X(96)00020-4
- Marino, A., Bertoldi, P., Rezessy, S., & Boza-Kiss, B. (2011). A snapshot of the European energy service market in 2010 and policy recommendations to foster a further market development. Energy Policy, 39(10), 6190–6198. https://doi.org/10.1016/j.enpol.2011.07.019
- Mason, K., & Spring, M. (2011). The sites and practices of business models. Industrial Marketing Management, 40, 1032–1041. https://doi.org/10.1016/j.indmarman.2011.06.032
- McKenna, R. (2018). The double-edged sword of decentralized energy autonomy. Energy Policy, 113, 747–750. https://doi.org/10.1016/j.enpol.2017.11.033
- Mignon, I., & Rüdinger, A. (2016). The impact of systemic factors on the deployment of cooperative projects within renewable electricity production—An international comparison. Renewable and Sustainable Energy Reviews, 65, 478–488. https://doi.org/10.1016/j.rser.2016.07.026
- Mori, P. A. (2013). Customer ownership of public utilities: New wine in old bottles. Journal of Entrepreneurial and Organisational Diversity, 2(1), 54–74. Available at. https://ssrn.com/abstract=2305942
- Morse, L. B. (2000). A case for water utilities as cooperatives and the UK experience. Annals of Public and Cooperative Economics, 71(3), 467–495. https://doi.org/10.1111/1467-8292.00149
10.1111/1467-8292.00149 Google Scholar
- Müller, J., & Rommel, J. (2010). Is there a future role for urban electricity cooperatives? The case of Greenpeace Energy. Advances in Energy Studies.
- Olsen, O. J., & Skytte, K. (2002). Consumer ownership in liberalized electricity markets: The case of Denmark. Annals of Public and Cooperative Economics, 73(1), 69–88. https://doi.org/10.1111/1467-8292.00186
10.1111/1467-8292.00186 Google Scholar
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley Desktop Editions.
- Pacheco, D. F., Dean, T. J., & Payne, D. S. (2010). Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development. Journal of Business Venturing, 25(5), 464–480. https://doi.org/10.1016/j.jbusvent.2009.07.006
- Pascual, O., Klink, A. V., & Grisales, J. A. R. (2011). Create impact! Handbook for sustainable entrepreneurship, enviro–innovators in. Sustainability. Available at. http://www.scpcentre.org/fileadmin/content/files/6_Resources/1_Publications_pdfs/60_Creating_impact_full.pdf
- Pearce, J. M., & Miller, L. L. (2006). Energy service companies as a component of a comprehensive university sustainability strategy. International Journal of Sustainability in Higher Education, 7(1), 16–33. https://doi.org/10.1108/14676370610639227
10.1108/14676370610639227 Google Scholar
- Peredo, A. M., & Chrisman, J. J. (2006). Toward a theory of community-based enterprise. Academy of Management Review, 31, 309–328. https://doi.org/10.5465/amr.2006.20208683
- Richter, M. (2012). Utilities' business models for renewable energy: A review. Renewable and Sustainable Energy Reviews, 16(5), 2483–2493. https://doi.org/10.1016/j.rser.2012.01.072
- Roelich, K., Bale, C. S., Turner, B., & Neall, R. (2018). Institutional pathways to municipal energy companies in the UK: Realising co-benefits to mitigate climate change in cities. Journal of Cleaner Production, 182, 727–736. https://doi.org/10.1016/j.jclepro.2018.02.002
- Rolfsman, B. (2004). Optimal supply and demand investments in municipal energy systems. Energy Conversion and Management, 45(4), 595–611. https://doi.org/10.1016/S0196-8904(03)00174-2
- Ruggiero, S., Onkila, T., & Kuittinen, V. (2014). Realizing the social acceptance of community renewable energy: A process-outcome analysis of stakeholder influence. Energy Research & Social Science, 4, 53–63. https://doi.org/10.1016/j.erss.2014.09.001
10.1016/j.erss.2014.09.001 Google Scholar
- Sauter, R., & Watson, J. (2007). Strategies for the deployment of micro-generation: Implications for social acceptance. Energy Policy, 35(5), 2770–2779. https://doi.org/10.1016/j.enpol.2006.12.006
- Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Business Strategy and the Environment, 20(4), 222–237. https://doi.org/10.1002/bse.682
- Scott Cato, M., Arthur, L., Smith, R., & Keenoy, T. (2007). Entrepreneurial energy: Associative entrepreneurship in the renewable energy sector in Wales. Available at SSRN, 1970251. https://doi.org/10.2139/ssrn.1970251
10.2139/ssrn.1970251 Google Scholar
- Seyfang, G. (2009). The new economics of sustainable consumption. Palgrave. https://doi.org/10.1057/9780230234505
10.1057/9780230234505 Google Scholar
- Seyfang, G., Park, J. J., & Smith, A. (2013). A thousand flowers blooming? An examination of community energy in the UK. Energy Policy, 61, 977–989. https://doi.org/10.1016/j.eist.2014.04.004
- Sha, A., & Aiello, M. (2016). A novel strategy for optimising decentralised energy exchange for prosumers. Energies, 9(7), 554. https://doi.org/10.3390/en9070554
- Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship: Entrepreneurship. Theory and Practice, 35(1), 137–163. https://doi.org/10.1111/j.1540-6520.2010.00426.x
- Smith, G., & Young, S. (2007). Social economy and the environment. In Paper at the conference social economy: Towards a worldwide perspective. June.
- Sorrell, S. (2007). The economics of energy service contracts. Energy Policy, 35(1), 507–521. https://doi.org/10.1016/j.enpol.2005.12.009
- Süsser, D., Döring, M., & Ratter, B. M. (2017). Harvesting energy: Place and local entrepreneurship in community-based renewable energy transition. Energy Policy, 101, 332–341. https://doi.org/10.1016/j.enpol.2016.10.018
- Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43, 172–194. https://doi.org/10.1016/j.lrp.2009.07.003
- Ürge-Vorsatz, D., Köppel, S., Liang, C., Kiss, B., Nair, G. G., & Celikyilmaz, G. (2007). An assessment of energy service companies (ESCos) worldwide. World Energy Council.
- Van Der Schoor, T., & Scholtens, B. (2015). Power to the people: Local community initiatives and the transition to sustainable energy. Renewable and Sustainable Energy Reviews, 43, 666–675. https://doi.org/10.1016/j.rser.2014.10.089
- Van Vliet, B. (2004). Shifting scales of infrastructure provision. In D. In Southerton, H. Chappells, & B. Van Vliet (Eds.), Sustainable consumption: The implications of changing infrastructures of provision (pp-67-80). Edward Elgar.
- Van Vliet, B., & Chappells, H. (1999). The co-provision of utility services: Resources, new technologies & consumers. Reader distributed for the consumption, everyday life and sustainability summer school. In Lancaster University.
- Vickers, I. (2010). Social enterprise and the environment: A review of the literature. Third Sector Research Centre Working Paper 22.
- Vine, E. (2005). An international survey of the energy service company (ESCo) industry. Energy Policy, 33(5), 691–704. https://doi.org/10.1016/j.enpol.2003.09.014
- Wagner, L. (2010). Energy service companies (ESCo) (research note). In Moro associates. Available at. www.moraassociates.com/reports/1002%20ESCO.pdf
- Walker, G. (2008). What are the barriers and incentives for community-owned means of energy production and use? Energy Policy, 36(12), 4401–4405. https://doi.org/10.1016/j.enpol.2008.09.032
- Walker, G., Hunter, S., Devine-Wright, P., Evans, B., & Fay, H. (2007). Harnessing community energies: Explaining and evaluating community-based localism in renewable energy policy in the UK. Global Environmental Politics, 7(2), 64–82. https://doi.org/10.1162/glep.2007.7.2.64
- Watson, J., Sauter, P., Bahaj, B., James, P., Myers, L., & Wing, R. (2008). Domestic microgeneration: Economic. Regulatory and Policy Issues. Energy Policy, 36, 3095–3106. https://doi.org/10.1016/j.enpol.2008.04.028
10.1016/j.enpol.2008.04.028 Google Scholar
- Wiersma, B., & Devine-Wright, P. (2014). Decentralising energy: Comparing the drivers and influencers of projects led by public, private, community and third sector actors. Contemporary Social Science, 9(4), 456–470. https://doi.org/10.1080/21582041.2014.981757
10.1080/21582041.2014.981757 Google Scholar
- Willis, R., & Willis, J. (2012). Co-operative renewable energy in the UK. Co-operatives UK.
- Wirth, S. (2014). Communities matter: Institutional preconditions for community renewable energy. Energy Policy, 70, 236–246. https://doi.org/10.1016/j.enpol.2014.03.021
- Wüstenhagen, R., & Boenke, J. (2006). Business models for sustainable energy. In Andersen, M., & Tukker, A. Proceedings of the workshop of the sustainable consumption research exchange (SCORE) network: Prospectives on radical changes to sustainable consumption and production (pp. 253–258), 20-21 April, Copenhagen Denmark, pp. 253–258.