Chapter 2

Market Development of Bottled Waters

Duncan Finlayson

Duncan Finlayson

Zenith International Projects Ltd, Bath, Somerset, UK

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First published: 17 March 2011
Citations: 2

Summary

This chapter contains sections titled:

  • Introduction

  • The historical background

  • Market segmentation

  • Global giants and local leaders

  • Global review

  • USA

  • West Europe into the new millennium

  • China

  • Bottled water and the environment

  • Flavoured and functional waters

  • Trends for the future

  • References

  • Further reading

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