The term “urban consumption” describes how the meanings of goods and commercially oriented experiences intermingle with space, place, and social identity in ways that have been made possible by metropolitan life and are thereby specific to it. Urban consumption refers not just to purchases that occur within the confines of a city, as opposed to a suburb, town, or rural area. Rather, there is a character peculiar to the contexts of consumption that is both derived from and definitive of urban culture. Urban life, to put it another way, is enmeshed with urban lifestyle.