Banks or any other organizations find it more profitable to have long term customers rather than short term customers. Banking sector is one of the most reputed Service Industry in India. In banks, long term customers profit them by depositing their money for a longer period of time, and hence increasing the bank's revenue through interests. Hunting for new customers and putting efforts towards them to make them stay, is more expensive than convincing an existing customer to opt for term deposits. With the introduction of machine learning algorithms for data processing, the efforts put towards campaigning can be pin pointed towards customers who show more probability of success in the sales. Such ease towards successful campaigns will also leave the bank with more resources and time for the development of other aspects of their business.