Chapter 18

How Much is That Cocoa in the Window?

Cocoa's Position in the Early American Marketplace

Kurt Richter

Kurt Richter

Postgraduate Researcher

University of California, Davis, California, USA

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Nghiem Ta

Nghiem Ta

Undergraduate Researcher

University of California, Davis, California, USA

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First published: 16 May 2008

Summary

This chapter contains sections titled:

  • Introduction

  • Price Information: Cautions and Caveats

  • Research Methodology

  • Descriptive Statistics

  • Results

  • Purchase Choices Available to a “Representative Adult Male”

  • Conclusion

  • Acknowledgments

  • Endnotes

  • References

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